Online Marketing Masterclasses 2007 - Retain Keynote
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RETAIN & GROW Keynote: Vanessa Coussens, Former Head of E-commerce, Churchill (RBS)
Almost a decade of hands on e-commerce within financial services, Vanessa pioneered e-commerce at Churchill, winning numerous awards with a proven ability to devise and execute e-commerce strategies that deliver real business benefit in a competitive market place. The former Head of E-commerce is highly regarded for developing and implementing cutting edge e-commerce solutions.
E-consultancy comment:
“Financial Services is clearly a big and important sector when it comes to online, not least in the world of customer retention and value growth. But most big FS organisations remain tight-lipped when it comes to giving away their insights by speaking too openly. Which is why we jumped on Vanessa (not literally, you understand) when we heard she was leaving RBS. We’ve asked her to give her perspective on where we’re at with customer retention online, what’s working and what’s not, and where it’s all going…”
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