Online Marketing Masterclasses 2007 - Convert Keynote
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CONVERT Keynote: Richard Sedley, Director, cScape
Richard leads the cScape Customer Engagement Unit (CEU). His team design bespoke customer engagement strategies for leading brands including Barclays, Centrica, Microsoft, CIPD, Ministry of Sound and the Carbon Trust. Prior to his position at cScape Richard led his own multichannel design and marketing agency Cameron Sedley, which was acquired by cScape. Richard is a frequent speaker on his current research interest: the science of ethical influence and persuasion on online conversions.
E-consultancy comment:
“‘Customer engagement’, ‘customer experience’, ‘persuasive design’… Richard is right in the thick of all the hottest buzz words. But, to be fair to Richard, he’s been preaching the customer engagement mantra for a long time now. And, unlike, most, he a) really knows what he’s talking about and b) has practiced what he preaches. Read his blog at http://richard-sedley.iuplog.com/ if you want a taster. We all know about usability but what really persuades users to buy / act online? What cunning emotional and psychological triggers can we use online to tempt customers to engage with us? How can we use social persuasion factors online? Richard reveals all."
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