Online Marketing Masterclasses 2007 - Convert Case Study 2

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CONVERT Case Study 2: Angus Cormie, Senior Site Manager (Consumer), Dell

Angus has been working in the digital space for more than 10 years. In 1998, following a career in marketing with two multinational companies, he became a co-founder of Genie, a web and mobile portal that flourished and eventually evolved into O2 Online - where Angus led the online web portal, customer experience and development strategy for 3 years. After setting up his own digital media consultancy business in the mid '00s, he took a permanent position as Managing Director of an online gift retailer, Dream Internet. In early 2007 Angus moved into his current role managing the Dell Consumer web site across Europe.

E-consultancy comment: "In Angus’ own words: “…happy to provide valuable insight into how we track our metrics to drive (at a hugely granular level of detail) conversion, or the 3 “C''s of consideration, conversion and convergence, as we focus on in Dell. I could also talk about ho we use AB / Beta testing - and our plans for Multi-Variant testing to test various initiatives to drive up our 3 C's. I can also talk about what works and what doesn't, and how the weekly cycle of merchandising and promo 'muscle' are flexed to adjust to changing business needs”. Need we say more?"

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