Online Marketing Masterclasses 2007 - Acquire Case Study 1
This publication also belongs to the following group of files
 Online Marketing Masterclasses 2007 - Presentations »
Online Marketing Masterclasses 2007 - Presentations...... |
ACQUIRE Case Study 1: Shiona McDougall, Group Marketing Director, Harper Collins
Shiona joined Harper Collins as Group Marketing Director in June 2006 with a remit to develop and deliver truly interactive communities of authors and readers. Marketing, the internet, retail, globalization and consumer expectation are changing the publishing industry faster than at any point since Gutenberg requiring the kind of new and different skills that Shiona has to help drive innovation. Before joining HarperCollins, Shiona McDougall worked as Senior Strategist at Agency.com. Prior to that she was Marketing Director for Virgin Wines, and, before that, Customer Acquisition Manager at ntl / Cable and Wireless.
E-consultancy comment:
"Shiona is a veteran of the Masterclasses having spoken at this event many moons ago in 2004. Back then she was Marketing Director at Virgin Wines and was talking about how she used data to drive successful, personalised, relationship marketing online - and how that drove sales of lots of bottles of wine. Continuing her pioneering and innovative online work, Shiona is now very much immersed in the social media world of "web 2.0" and gives us a practical insight into how this approach is driving customer acquisition at Harper Collins."
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "Acquire Case Study 1: Shiona McDougall, Harper Collins" (14 mb .ppt) »
