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Company |
Alterian |
| URL | |
| info@alterian.com | |
| Address | Century Place, Bond Street Bristol South West BS2 9AG |
| Expertise | Multi-channel Marketing, Analytics |
| Clients | Amnesty International Dell General Motors HSBC Limited Too Princess Cruises Vodafone Zurich |
| Description (taken from their website) |
Alterian helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators. Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels. Software alone does not enable better marketing. Alterian has cultivated its global community of partners to drive competitive advantage through improved marketing performance and customer satisfaction. Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. |
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