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Company |
Magpie |
| URL | |
| info@magpie.net | |
| Address | 68 Middle Street Brighton South East BN1 1AL |
| Expertise | Brand & Reputation Management, Blog Monitoring |
| Clients | Not given. |
| Description (taken from their website) |
Magpie exists to help people understand what is being said on the Internet. You can search for things using Google and buy things using Amazon, but there are more than 50 million blogs and hundreds of thousands of forums on the web in which consumers are telling each other what they think.
Research shows that if you read what someone else has written about a product you are 80% likely to believe it compared to only 20% if a company says it. The Internet is giving consumers the power to influence each other and they are creating thousands of new blogs every day that are doing just this. At the moment, it is very hard to hear them and get the big picture. Magpie has invented Brandwatch™ to solve this problem. Brandwatch™ delivers an immediate response to what is being said about your brand online. When it was said, where it was said, and what it was about providing invaluable market insight on consumer sentiment, site influence and credibility. |
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