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Company |
MAPA |
| Address | 73 Princedale Road Holland Park London W11 4NS |
| Expertise | Competitive advantage, Competitor analysis, Benchmarking, Best practice,Mystery Shopping service, online research. |
| Clients | Abbey Alliance & Leicester Barclays BUPA Churchill Insurance Direct Line esure Halifax Hilton Legal & General Lloyds TSB MBNA Nationwide Norwich Union Royal Bank of Scotland Sainsburys Bank Standard Life Tesco Personal Finance |
| Description (taken from their website) |
Mapa is Europe's leading financial services online competitor analysis agency. Its competitor dashboard services track and monitor providers in each of the banking,credit card,general insurance,loan,mortgage, private medical,savings and sharedealing sectors.
Mapa's unique mystery shopping service simulates internet users' experiences by completing customer journeys on a comparative basis in a chosen market sector. We guide clients towards best practice and competitive advantage allowing them to improve customer attraction, retention and profitability. As an independent research company, Mapa is free to identify all the organisations featured in its reports allowing you to understand more clearly which of your competitors is offering what level of service and functionality. |
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