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Company |
ISSEL |
| URL | |
| info@issel.co.uk | |
| Address | 1 Trinity Avenue London N2 0LX |
| Expertise | ISSEL are Pilot Software's Master Distributors in Europe and Africa for their Performance Management, Web Analytics and OLAP products and are ABCE Associates. Using these enabling technologies for data gathering and analysis, Pilot helps organisations take the next step to cut through the fog of data and identify true performance against the targets and objectives that have been identified both on and offline. Pilot brings together the 3 pillars of Performance Management – Goals, Initiatives and Metrics and provides a clear focus to communicate what the objectives are, at organisation, division or departmental level, so that the team can work together for maximum effectiveness. In a world where strategy and the effectiveness of implementing the objectives that have been identified is increasingly becoming the differentiator between businesses, the alignment of strategy and execution provides the basis for winning performance. Too often people drown in a sea of data, looking for nuggets of value, generating quantities of reports so that users have difficulty identifying truly valuable, actionable information from the mass of 'interesting' data. The Pilot approach is to start with the business objectives and identify the indicators that will illustrate the level of performance achievement both in actual terms and against target so that scarce time and resources can be directed to the most productive end. Whether this data comes from pure online activity, offline activity or any combination of the two, Pilot has the capabilities to see the full picture. Whether the objective is delivering a stream of qualified leads to the relevant sales channel at the right cost, increasing offline revenue through online activity, lowering the cost of service, increasing content and navigation usability, identifying the performance of individual elements of a campaign, segmenting site visitor usage to support closed loop marketing initiatives and content generation or the management of resources, ISSEL can help you achieve and exceed your objectives. PilotWorks helps organisations to Align Execution with Strategy – ensuring that there is a clear understanding of what those objectives are, how the initiatives that you have put in place to make things happen are progressing and how far you have reached on the journey to your desired outcomes. PilotWorks offers a full environment to communicate and collaborate together to achieve top class performance incorporating: a personalised home page to alert you to changes in status or updates to initiatives, interactive strategy plans to communicate and explain goals, initiative management and prioritisation to provide an overview across all the projects underway and the impact of one on the others, drillable objective and KPI scorecards, executive dashboards and fully drillable operational reporting. PilotWorks even incorporates an Entry and Approval module to cut through the hassle and cost of collecting disparate unstructured data. PilotWorks is Balanced Scorecard Collaborative certified. |
| Clients | Informa Group Bridgnorth District Council Cheapflights Gold Medal Travel BMJ marcusevans syzygy Nomura National Express |
| Description (taken from their website) |
Pilot’s Web Channel and Business Performance Management Systems go beyond just providing comprehensive monitoring and measurement of performance but also set this in the context of business objectives and the initiatives being put in place to achieve these objectives. The benefits of this approach can be harvested even before operational data so that from the outset of the project there is a clear understanding of goals and objectives.
PilotWeb – the first packaged Web Channel Performance Management application incorporates a number of templates to quick start your alignment process. PilotWeb enables you to: - Communicate the business strategy and objectives with interactive strategy plans for each level of the business or team so that there is alignment around the goals to be achieved. This process can start even before operational data is available to ensure that from the very outset of a start up project or diversification there is an understanding of what is required - Click through from the objective to detailed descriptions of those objectives so that there is context available and allows you to link into further information resources - Link the initiatives you are taking to the objectives that initiative is seeking to help achieve so there is clarity of expectation. - Manage those initiatives to re-assign resources where needed for maximum effectiveness - Keep track of achievement against target dates and budget in an intuitive graphical format. - Collaborate with colleagues by allowing comments to be stored in context. - Link to detailed project management applications and other knowledge resources. - Build a Best Practise library to enhance future performance and make best practices available across the business. - Build a set of business KPIs to identify performance against target so critical issues can be prioritised and allowing immediate recognition of performance against target. - Monitor both leading and lagging indicators with visual alerts to underlying problems to allow proactive activity to mitigate the problem before it becomes critical - Understand contributory interactions to the achievement of objectives. - Clearly see performance against the business objectives defined in the strategy plans - Implement a Balanced Scorecard in a manner certified by the Balanced Scorecard Collaborative - Plot performance in actual terms, against target and against benchmarks/industry norms to see real achievement levels - Drill from the business objective to the underlying operational data. - Incorporate data from multiple data sources not just web activity data so that the full picture is visible in context. All these benefits are supported by the enabling technology of Pilot’s underlying comprehensive web analytics capability, which is incorporated into PilotWeb. This capability is also available on a stand-alone basis as Pilot HitList. Pilot HitList provides a comprehensive set of tools not just to provide a view of the past but as a guide and driver for improved performance in the future. Pilot HitList enables you to: - Easily chart progress toward goals with the ability to set specific targets tied to your company's web site objectives and compare actuals to those goals. Multiple personalised Dashboards provide an at-a-glace "reality check" vital to fine-tuning day-to-day tactics to help bring you closer to your "ideal reality". - Demonstrate how effectively you are delivering visitors towards your desired objective and enable you to isolate and act on areas of attrition with Conversion analysis and Funnel reporting. - Quickly discover ways to optimise your Web site to understand how users reach desired content with graphical and interactive navigational path analysis. - Automatically calculate Web ROI with the Constants Manager that allows metrics to be used universally in reports. - Connect online and offline data with unique DataLink™ functionality to understand how offline data affects online strategic objectives without requiring large scale IT support - Collect the data you need with the widest available range of collection methods that can be used either individually or in combination - Fully automate the process from data collection through to information distribution to meet organisation wide specific reporting priorities. - Future-proof your investment with the scalability to meet your developing requirements. - Reap the benefits of your investment in days due to rapid implementation and numerous standard reports and report elements that can be speedily customised if required to meet the needs of your business. All at an affordable price! The PilotWorks framework uses this same performance management approach to be applied across the range of offline business areas. Pilot flexibility is not only Balanced Scorecard Collaborative certified but can meet the needs of other management methodologies (e.g. Six Sigma, TQM) or your customised application of these methodologies. |
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