About this survey
E-consultancy is conducting this Rate Card Survey amongst the 2,500+ UK New Media Agencies listed in the Directory at http://www.e-consultancy.com/providers/.
The objective is to get a clear idea about how and why rates vary across different companies and by geography.
Who should fill this in?
Any UK-based new media agency or consultancy that has relevant rate card information for the roles in the survey below. Feel free to pass on this URL to anyone you feel would be relevant.
Why take part?
There is no cost to take part. If you do take part in this survey we will send you the full results for free in September. Otherwise, the resulting report will only be available to (paying) E-consultancy subscribers.
The results will help you gauge whether you are under or over-charging for your resources relative to peers in the industry.
How do you fill it in?
Click on each tab below, fill in your data, and then click on the 'Finish' tab and click the 'Submit' button.
All fields must be filled in but you can choose 'N/A' where the question is Not Applicable to you.
Technical Note: To fill in this survey you will need to be using Internet Explorer 4 of Netscape 6 or higher browser versions
When's the deadline?
Friday 20th August at 12:00. Any later and you will not be entitled to the full free report which will be e-mailed to you in September 2003.
Any questions? Contact...
Ashley Friedlein, contact me, 07766 312 456
IMPORTANT
Please be assured that any personal or company data you submit as part of this survey:
- Will NOT be passed on to anyone else
- Will NOT be used by us except in connection with this survey
The resulting report that we publish will NOT include any data that is attributable to any particular company.
We request personal and company information only in order to validate the quality of the data - we need to be able to check that only relevant companies have submitted data.
SECTION NOTE: These details will not be passed on to anyone, nor will we publish anything that is
attributable to you or your compamy. We need these details to contact you and verify data.
1.1 Name
1.2 Work e-mail
1.3 Telephone
1.4 Position/Role
SECTION NOTE: These details will not be passed on to anyone, nor will we publish anything that is
attributable to you or your compamy. We need these details in order to break down the results we get
according to different types of company so we can all "compare apples with apples".
2.1 Company Name
2.2 Region
2.3 Postcode
2.4 Year Company Founded
2.5 Number of Employees
2.6 2003 Projected Turnover
SECTION NOTE: Where the data fields are not appropriate to you, select "N/A" or use the Comments boxes where provided.
3.1 How much do you charge per day for the following roles?
Management
Director / Partner
Commercial / Strategic
Senior - Consultant / Strategist
Mid - Consultant / Strategist
Strategic / Brand Planner
Business Analyst
Project / Account Management
Senior - Account / Project Director
Mid - Account / Project Manager / Producer
Junior - Account / Project Executive / Assistant
Head of Production Services
Creative
Senior - Creative / Art Director
Mid - Design / Creative Manager
Junior - Designer / Creative
Content
Senior - Copywriter/Editor
Mid - Copywriter/Editor
Junior - Copywriter/Editor
Technical
Senior - Technical/Development Director
Mid - Technology/Development Manager
Junior - Programmer/Developer
Other
Information Architect
Community Manager
Webmaster
Media planner/buyer
Affiliates Manager
Search Engine Marketing Consultant
Other (details in Comments box please)
3.2 Changes in daily charge out rate
3.2.1 Compared to the height of the dotcom boom your charge out rates are now approximately...
3.2.2 In 12 months time you'd expect your day rates to be...
3.3 Rate card policies
3.3.1 Do you have a standard rate card which is available internally?
3.3.2 Do you have a standard rate card which is available to clients?
SECTION NOTE: These details are to help us report on what agencies think are most affecting rates.
4.1 Approx % of your total billed work done as part of ongoing "retainer" arrangements as opposed to project work
4.2 Approx % of total billed work done by freelancers/contractors as opposed to employees
4.3 % of total billed work done for a fixed fee versus "time and materials"
4.4 Which of the following do you use to track time spent on a project?
Software Package
Paper timesheets
Company intranet
Verbal Reporting
No Tracking
Other (please complete comments box below)
4.5 What do you think is the most effective way to maintain, or increase, charge out rates?
Please rank the following 1-5 with 1 being the most effective:
- Increasing specialisation of skills
- Improving the perceived value of the skills across the industry
- Having more solid and recognised benchmark industry rates
- Refusing to discount or reduce rates
- Other (details in comments box please)
Click the button below to submit your information.
Once clicked, please wait for the page to refresh and confirm we've received the data.
