Rate Card Survey 2005
UK Web and Digital Marketing Agencies
About this survey
E-consultancy is conducting this Rate Card Survey among the 2,500+ UK Digital Agencies listed in our Directory at
http://www.e-consultancy.com/providers/
The objective is to get a clear idea about how and why rates vary across different companies and by geography.
Who should fill this in?
Any UK-based web, or digital marketing, agency that has relevant rate card information for the roles in the survey below. Feel free to pass on this URL to anyone you feel would be relevant.
Why take part?
There is no cost to take part. If you do take part in this survey we will send you the full results for free. Otherwise, the resulting report will only be available to (paying) E-consultancy subscribers.
The results will help you gauge whether you are under or over-charging for your resources relative to peers in the industry.
How do you fill it in?
Click on each tab below, fill in your data, and then click on the 'Finish' tab and click the 'Submit' button.
Technical Note: To fill in this survey you will need to be using Internet Explorer 4 of Netscape 6 or higher browser versions
When's the deadline?
Friday 9th September at 17h00. Any later and you will not be entitled to the full free report which will be e-mailed to you in September 2005.
Please be assured that any personal or company data you submit as part of this survey:
- Will NOT be passed on to anyone else
- Will NOT be used by us except in connection with this survey
The resulting report that we publish will NOT include any data that is attributable to any particular company.
We request personal and company information only in order to validate the quality of the data - we need to be able to check that only relevant companies have submitted data.
SECTION NOTE: These details will not be passed on to anyone, nor will we publish anything that is
attributable to you or your company. We need these details in case we need to contact you and
verify data. We need the company details to analyse the results by company type, size etc.
1.1 Name
1.2 Work e-mail
1.3 Contact Telephone
1.4 Position/Role
1.5 Company Name
1.6 Region
1.7 Postcode
1.8 Year Company Founded
1.9 Number of Employees
1.10 2005 Projected Turnover
SECTION NOTE: Where the data fields are not appropriate to you, select "N/A" or use the Comments boxes where provided.
2.1 How much do you charge per day for the following roles?
Management
Director / Partner
Commercial / Strategic
Senior - Consultant / Strategist
Mid - Consultant / Strategist
Strategic / Brand Planner / Consultant
Business Analyst
Project / Account Management
Group Account Director / Regional Account Director
Senior - Account / Project / Operations Director
Mid - Account / Project / Operations Manager or Producer
Junior - Account / Project / Operations Executive or Assistant
2.2.1 Compared to 2 years ago (2003) your charge out rates are now approximately...
2.2.2 In 12 months time you'd expect your day rates to be...
2.3 Rate card policies
2.3.1 Do you have a standard rate card which is available internally?
2.3.2 Do you have a standard rate card which is available to clients?
2.3.3 What are the reasons behind variances in your charge out rates?
Please rank the following in order of importance with 1 the most important:
- Varies according to what we think the client will pay
- Depends on historical relationship with the client
- Depends on the volume of work from the client
- Other (details in comments box please)
SECTION NOTE: These details are to help us report on what agencies think are most affecting rates.
3.1 Approx % of your total billed work done as part of ongoing "retainer" arrangements as opposed to project work
3.2 Approx % of total billed work done by freelancers/contractors as opposed to employees
3.3 % of total billed work done for a fixed fee versus "time and materials"
3.4 Which of the following do you use to track time spent on a project?
Software Package
Paper timesheets
Company intranet
Verbal Reporting
No Tracking
Other (please complete comments box below)
3.5 What do you think is the most effective way to maintain, or increase, charge out rates?
Please rank the following 1-5 with 1 being the most effective:
- Increasing specialisation of skills
- Improving the perceived value of the skills across the industry
- Having more solid and recognised benchmark industry rates
- Refusing to discount or reduce rates
- Other (details in comments box please)
SECTION NOTE: This section is NEW for 2005. We aim to analyse and report on confidence within the digital agency sector.
4.1 What is your projected year-on-year growth for 2005?
4.2 How optimistic are you for your business over the next 12 months?
4.3 What are the greatest opportunities for growth for your business? Details in comments box please
(e.g. increased blue chip/SME spending; investment by specific sectors; regional/European expansion; cross-selling and up-selling of services)
4.4 What are the biggest challenges your business faces?Details in comments box please
(e.g. difficulty in finding staff; increasing competition; price deflation; dominance of traditional forms of media; reduced spending by key clients/verticals; lack of funding for growth; demonstrating ROI of online)
Click the button below to submit your information.
Once clicked, please wait for the page to refresh and confirm we've received the data.
