About this content...

Title: Incredibly Unpredictable B2B Viral Campaign Results: The Little Snow Globe That Surprised Everyone
Type: Article / News
Published: 21 January 2003

1. How much does it cost to access?
See access options to the right. Everything's free to subscribers or you can pay as a one-off.

2. What do I get if I pay as a one-off?
You get access to just this article for a period of 1 week.

3. Are there free samples?
See below for sample extracts.

4. I've still got questions...
Call us on +44 (0)20 7681 4052 or e-mail contact us

2 Access Options

"Pay Per View"
If you really only want this piece of content you can pay for it as a one-off charge:
€229

Purchase »
Subscribe and Save!
Why Subscribe?
Get access to ALL our content and reports for an entire year, plus other services.
€299

Why Subscribe? »
Buy a subscription »
"My first port of call when I'm looking for my expert alter ego."
Barney Loehnis, European Director of Business Development, Warner Bros

Example fragments from: 'Incredibly Unpredictable B2B Viral Campaign Results: The Little Snow Globe That Surprised Everyone' ...

1. ...press and new prospects that could build business in the new year. CAMPAIGN: The creative team invented an e-card game entitled, "Snow Globe." (Link to sample below.) It wasn't exactly full of traditional holiday cheer. The scenario: While annoyingly cheerful holiday music plays in the background, little children frolic in the snow outside a cottage. If you "shake" the snow globe...

2. ...even got a teary request from a grandmother who wanted to send it to her grandson but couldn't figure out how to do it." Obviously not nearly all of the people - such as teary grandmothers - who got the card were remotely good sales prospects for e-tractions viral marketing services for which clients pay $20,000-$75,000. But, even a handful of impressed potential clients can make a...

3. ...2003     2349 1/7/2003     5421 1/8/2003     3974 1/9/2003     3010 1/10/2003     1950 1/11/2003     1670 1/12/2003     951 1/13/2003     1027 1/14/2003     1506 1/15/2003     1070 1/16/2003     911 1/17/2003     913 --------- Total       204,958 viewers Link to sample of Snow Globe card: Our original Case Study on the Whack-a-Flack viral campaign: Case Study B2BMarketingBiz.com...

Already a subscriber?

If you are already a subscriber, please log in to access this section of the site in full.

Please log in by entering your details below.
E-mail
Password
Remember Me
Forgot password / e-mail / can't log in?
Subscribe for only €299