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Title: Newsletter Publisher Uses $1 Teleseminar Offer to Sell $19.95 Monthly Auto-Renew Subscriptions
Type: Article / News
Published: 9 July 2002

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Example fragments from: 'Newsletter Publisher Uses $1 Teleseminar Offer to Sell $19.95 Monthly Auto-Renew Subscriptions' ...

1. ...Uses $1 Teleseminar Offer to Sell $19.95 Monthly Auto-Renew Subscriptions CASE STUDY CHALLENGE: Publisher Bill Harrison at Bradley Communications says the classic print newsletter business model used to work beautifully for Book Marketing Update, a $227-$397 per year newsletter he acquired in 1998. "I'd spend 10 grand on direct mail and it would bring back 30-40 grand. Unfortunately...

2. ...Inspired by this and the business models of web-only subscription competitors, Harrison invented new subscription marketing campaign with a teleseminar at its core and a radical change in offer: For just $1, anyone who wanted to learn how to be a best-selling author (the top desire for Book Marketing Update's niche) could attend a how-to seminar with a famous expert. Plus, they'd get two...

3. ...for the entire    campaign. The biggest savings came from replacing his    traditional direct mail package (a wrap over a sample newsletter    issue) with a combination of the lowest cost media for his house    lists.    Prospects who'd given him permission to email them, received    three promotional emails. Prospects who'd revealed fax numbers    received a blast fax message at just...

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