About this content...

Title: A Behind the Scenes Look at Lillian Vernon's Multichannel Challenges
Type: Article / News
Published: 18 August 2004

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Example fragments from: 'A Behind the Scenes Look at Lillian Vernon's Multichannel Challenges' ...

1. ...on these entry points." This understanding then translates into unique communication and investment decisions for each cell of the media vehicle / transactional channel matrix. Shapiro uses an example to explain, "We believe that someone whose first transaction with us is online in response to a catalog will have a better lifetime value than someone whose first response to us is over the phone...

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