Feature: MSN picks Crash.Net for motor sport content

MSN UK has struck a 12-month deal with Crash.Net to provide a new motorsport section to its Cars Channel.

Crash.Net will provide up to the minute news, interviews, features, photographs and commentary on everything from Formula 1 and Le Mans through to World Superbikes and Speedway.

The new section is the latest addition to the MSN Cars channel and represents a new opportunity to generate extra advertising revenue for the portal, which attracts over 15.9 million visitors per month in the UK.

Amanda Anthony, digital marketing manager for MSN, said: "Our research shows the automotive industry is one of the fastest growing sectors for online advertising. Whether you're one of Michael Schumacher's army of fans or want to catch up on the latest from the MotoGP, Crash.net has the latest news for even the most fanatical motor sport fan."

Bryn Williams, managing director for Crash.Net, said: "This is another testament to the wealth of our content and the professionalism of the Crash.Net team that a site like MSN partners with Crash.net as their exclusive motor sport content provider. The MSN Cars Channel is as passionate about motor sport as we are and it's great to be working with the UK's number one website."

Crash.Net is a global motor sport web site. It already provides content to major portals ISPs and mobile networks including Yahoo, Tiscali, Lycos, Vodafone Live!, Auto Express and Roadandtrack.com.

www.crashnet.cars.msn.co.uk

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