About this content...

Title: How a Travel Site Raised Sales Conversions 30% With 26 Little Site Design Tweaks
Type: Article / News
Published: 21 April 2003

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Example fragments from: 'How a Travel Site Raised Sales Conversions 30% With 26 Little Site Design Tweaks' ...

1. ...understanding of the business (never assume an outside service has a perfect understanding of your market and operation). Chiu and Putman's teams brainstormed together to come up with a priority list of some 40 key variables to test.    -> Step 3: Test, test and test again Each variable was tested independently of the others. So visitors to the site were split into two groups. One group...

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