Internet Marketing News and Blogs

Flash sites can be a nightmare from a user experience perspective, so we were surprised by Google's decision this week to begin to indexing content from Flash files (SWF).

One major argument against the use of Flash has been that the major search engines have been unable to effectively index the content contained within these files, so websites using this software have been losing out in the search rankings.

But the main arguments are that Flash sites are often inaccessible and their architects often try to reinvent the wheel, which leads to all manner of user experience nightmares.

From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.

Providing certain documents in Adobe PDF format has many advantages. The format is open, available on almost every platform, widely-used and the Adobe Acrobat Reader is installed on most consumer and business computers (PCs, Macs, etc.).

A few months ago Yahoo! released the beta version of Yahoo! Buzz, which is a user-rated news site that is already closing in on 10m unique users per month.

Here we talk to Tapan Bhat from Yahoo!'s Front Doors team, who explains more about the company's plans to encourage user participation while making friends with lots of publishers...

Peter Drucker is widely considered to be the father of modern management theory.

Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work.

Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .

And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don’t think was necessarily settled.

Reports of online fraud are often enough to make customers think twice about shopping on the internet, so how can you reassure them?

There are a number of things that retailers can do to make customers feel safe about shopping online, as well as mistakes that can damage trust in an e-commerce website.

Consumers may be feeling less-than-confident due to worsening economic conditions, but online retailers still have swagger in their step.

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don’t convert well can be improved for profit.

If you run a business that provides information to prospective customers through a website, you may want to consider offering downloadable white papers or case studies.