Content Management - News and Blog

Providing certain documents in Adobe PDF format has many advantages. The format is open, available on almost every platform, widely-used and the Adobe Acrobat Reader is installed on most consumer and business computers (PCs, Macs, etc.).

Many businesses and entrepreneurs are finding that video content can be a valuable addition to their websites.

Flash Video, popularized by YouTube, offers an ideal, user-friendly way to deliver that video content.

Tim Weller is the group chief executive of Incisive Media and talks to us about his successful approach to B2B publishing.

Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:

Recent reported accessibility problems with American Express' web statements exemplify a common challenge for financial service websites and those reliant on PDFs.

Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.

The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).

Here, head of design and development Sam Barton talks about its web strategy and plans for the future.