Search Engine Marketing - News and Blog

Flash sites can be a nightmare from a user experience perspective, so we were surprised by Google's decision this week to begin to indexing content from Flash files (SWF).

One major argument against the use of Flash has been that the major search engines have been unable to effectively index the content contained within these files, so websites using this software have been losing out in the search rankings.

But the main arguments are that Flash sites are often inaccessible and their architects often try to reinvent the wheel, which leads to all manner of user experience nightmares.

Google Trends is now competing directly with services such as Alexa and Compete, by allowing users to look at trends by website address.

Internal linking is an important and often overlooked element of SEO and, unlike external links, the site owner has complete control over this, so it's crucial to make the most of it.

Scott Allen of Search Engine Guide has written a useful article on internal linking strategies. Here are a couple of his tips, alongside some from our SEO Best Practice Guide...

Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.

We've put together a list of some of the most useful plugins for Wordpress...

Duplicate content is an important issue and something that can have an adverse effect on a website’s search engine rankings.

So lots of site owners will be pleased to hear that Google has provided some tips on how to address it.

It was a big news week this week with major technology and internet players vying to share the spotlight - some in more positive ways than others.

I have issue with the process of online media buying. Agreeing a spend budget for the month, researching a handful of websites, a few phone calls to negotiate the rate, booking a volume of impressions, signing an insertion order before sending over the ad-serving tags.

It feels too rigid, too simplistic, but most of all too much like offline media buying! But is that all about to change?

WordPress is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.

To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.