Web Project Management - News and Blog

Choosing a domain name these days for a new web venture or microsite is an activity filed somewhere between painful and truly horrendous. So what tools can you use to minimise headaches and the time spent on finding a domain name?

I’ve been talking to clients a lot recently about the problem of heavy mice on websites, i.e., the lack of incentives - or cheese trails if you’ll let me extend the metaphor – to motivate customers to click through to the next page and the next page after that.

Something as simple as telling them what they might find on the next page will help click-through tremendously and we all know that increased click-through ultimately means higher conversion and revenue.

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

I read an interesting article on usability and user experience posted recently on this site by Tom Stewart, the Chair of the sub-committee of the International Standards Organisation (ISO), which is responsible for the revision of ISO 13407, the international standard for Human Centred Design.

We are in the process of redesigning our site for a new platform being developed for release later this year, and the aforementioned article got me thinking about the planning for the design of a website.

Eye-tracking has been used in web design for many years. However, the widespread preconception is that it takes PhD skilled technicians - plus long consulting hours - to make any sense or use of people’s eye gaze data.

The value from eye-tracking has been directly related to consultancy skills, but shouldn’t it be more about real users?

In the early stages it is very important to monitor your site's reputation using something like Google Alerts or even a paid solution.

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?

Bertie Bosrédon has spent the last two years assembling the new media team at Breast Cancer Care – not an easy task considering budget constraints, competition for staff and the challenge of educating other departments about online marketing.

We spoke to him about the upcoming user-centred redesign of Breast Cancer Care’s website and whether opportunities for charities in social media marketing live up to the hype.

Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.