Strategy and Planning - News and Blog

Professor David Crystal is a linguistics expert and has developed 'semantic ad targeting' technology that he claims can be used to more accurately place ads in the correct context.

Professor Crystal recently sold his company Crystal Semantics to online ad network ad pepper media, which has used the technology to launch its iSense targeting system.

We talked to Prof. Crystal and ad pepper's board director Sacha Carton about the technology...

If you are to believe data portability proponents, one of the biggest challenges facing the internet today is the difficulty users have in sharing their data across multiple services.

Selling on the web is quickly becoming lessabout marketers’ supply meeting up with customers’ demand, and more about customers themselves actively bringing their demand toward supply. 

In fact, they're creating supply in many cases. And successful marketers are creating experiences for customers -- not merely selling to them.

The trend towards free analytics technology, accelerated by Yahoo's acquisition of IndexTools and plan to make it a free service , raises interesting questions both for vendors and for organisational planning, writes Lynchpin's Andrew Hood . 

Crowdsourcing has been touted by some as a revolution.

Popularized by Web 2.0 and the concept of "the wisdom of crowds," the idea that businesses and organizations can leverage a "crowd" (often for free or at minimal cost) to perform all sorts of tasks that would have otherwise been done by employees or contractors is one that is naturally appealing.

Perhaps one of the most challenging questions for an entrepreneur to answer is 'what does my company really do and what is its true role in the marketplace?'

It's a simple question. But it is difficult for many entrepreneurs to answer realistically, because there's a natural tendency on their part to think their companies do more and have more potential than is actually true.

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

John Wyllie is the global web analytics manager at GE Money – a role in which he advises and directs the analytics activities of the company’s numerous international businesses.

We asked him a few questions about how analytics can best be managed within organisations, and how the financial services industry stacks up against other sectors.

When one looks at the landscape of the social networking market, it's apparent that most of the major internet companies (Google, Yahoo, Microsoft, etc.) have been left behind in one way or another.

Despite the fact that they have a presence in the market, all have played catch-up more than they've led and none has been able to fully cash in on one of the most hyped internet trends ever.