Online PR - News and Blog

Over the last few months more companies have started to experiment with a whole host of new media channels, including social networking sites and microblogs.

When planned adequately, social media can provide an effective means of reaching new customer segments, forming closer relationships, and building online reputation.

However, it was clear from E-consultancy's Social Media: Measurement, Managing Reputation and Monetisation event last week that marketers face a range of different challenges as the social media landscape continues to evolve and grow. 

Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have 'tipped' at last year's SXSW tech conference in Austin, Texas.

But a slew of recent articles, including one in today's Guardian, suggests that it might be about to tip again. And this is why you should care.

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

I was recently sent an article by a reader who asked me for my thoughts on the argument that bloggers are increasingly selling out to corporate interests.

It was painful to watch, but Shel Israel, host of the Global Neighbourhoods “show,” recently dedicated an "episode" to a social media marketing campaign SeaWorld San Antonio engaged in last year as part of its launch of a new ride, 'Journey to Atlantis'.

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

LinkedIn has launched another new feature, adding profiles of 160,000 companies to the professional networking site.

Leon Bailey and Jonathan Hirshler look at how five of the UK’s most popular campaign groups can enhance their online visibility and presence. 

Last week I attended the Converse Century party to celebrate the brand’s hundredth birthday. 

Is Converse making full use of online PR, and which SEO techniques should such a big brand be using?