E-consultancy - Content Management - News and Blog

Google Trends: a means to fast search engine traffic?

Fri, 10 Oct 2008 07:45:00 UT

There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.

Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.

Google adds 'click-to-buy' links to YouTube

Thu, 9 Oct 2008 07:45:00 UT

I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs�it�is moving in the right direction.

On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by�the site's�partners.

CNN takes heat for Jobs rumor but who's really to blame?

Wed, 8 Oct 2008 09:30:00 UT

Billions of dollars in market cap. Gone. In minutes.

It wouldn't be surprising to learn of Apple shareholder heart attacks after a rumor that Apple CEO Steve Jobs suffered a massive�one resulted in a quick but rapid drop in Apple's stock price last Friday.

Share your presentations online

Tue, 30 Sep 2008 16:12:00 UT

So you have a PDF document that you want to share with the world. Or you have a PowerPoint presentation that you want to make easily accessible to your company's stakeholders.

You could upload these documents to the web in their original form but there's no guarantee that those downloading them will have all the software required.

Useful copywriting tools and resources

Thu, 25 Sep 2008 12:21:00 UT

The importance of good copy cannot be understated. Whether you're writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.

Don�t let the economic downturn affect your online business

Fri, 19 Sep 2008 13:00:00 UT

In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.

Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.

Run multiple blogs with WordPress MU

Fri, 19 Sep 2008 10:44:00 UT

Last week, E-consultancy's Graham Charlton discussed the benefits of running a corporate blog.

As more and more companies are asking employees to blog (or considering asking employees to blog) in an official capacity, one of the things that goes unrecognized is the importance of using a blogging platform that is easy to set up and easy to maintain for multiple users.

Oddbins fails with email marketing strategy

Tue, 16 Sep 2008 13:07:00 UT

What happens when a retailer allows individual stores to control local customer communications?

I guess it depends on the level of training and guidance afforded to staff, but oftentimes things can go awry, especially when it is patently clear that there�s no kind of instruction from head office.

Basic .htaccess tricks for SEO and convenience

Mon, 1 Sep 2008 07:45:00 UT

If your website is hosted on an Apache web server, .htaccess is a great way to create SEO-friendly URLs, take care of issues that can harm SEO and make your life as a webmaster more convenient.

Salon.com looks to turn bloggers into waiters and waitresses

Tue, 26 Aug 2008 13:48:00 UT

As I've discussed quite a bit recently, the economics of blogging are often tough for both bloggers and the operators of blogging businesses.

I've noted that many blogging businesses appear to have a real problem - the cost of producing content exceeds the revenue that they're able to generate from it.

BBC finally experiments with in-text 'links'

Mon, 18 Aug 2008 11:29:00 UT

The BBC�is experimenting with the idea of linking out to external sources from within the body text of its news articles, in a trial which will last for four weeks.

Obviously this is a good idea, though why it has taken a decade for the BBC�to roll out a 'trial' is anybody's guess (though it won't have done any harm to The Beeb's own Pagerank).

However, the way it is going about this is, well, a little bit Noddy...

Web optimisation: the ultimate conversion insurance

Mon, 18 Aug 2008 08:49:00 UT

The days of deploying your site changes to production without first testing functionality and cosmetics are long gone.�

So too will the days of deploying website changes that are not conversion tested.�

The Web Week in Review

Fri, 15 Aug 2008 10:05:00 UT

What caught Drama 2.0's attention this week?�Find out before you leave for the weekend in the latest installment of The Web Week in Review.

The five factors of compelling content

Wed, 13 Aug 2008 07:45:00 UT

I've been involved with online content in a number of capacities. I've run my own online content ventures, consulted with people running online content businesses and obviously am a content producer myself.

Five cool podcasting tools

Fri, 18 Jul 2008 07:45:00 UT

Podcasting certainly isn't for everybody, but it has grown in popularity over the years and for good reason.

The internet's biggest problem?

Wed, 16 Jul 2008 08:30:00 UT

Winston Churchill once stated: "A lie gets halfway around the world before the truth has a chance to get its pants on."

This statement has never been truer than today. Thanks to the internet, a lie can be propagated around the world before the truth is ever discovered.

To phone or not to phone?

Wed, 16 Jul 2008 07:40:00 UT

I recently worked with a client who runs a relatively small e-commerce operation as a second business.

He lamented the fact that when he provided a phone number on his website, his sales more than doubled but the time required to run the business also more than doubled because of all the phone calls, which was not viable for him.

Embedding Flash content using SWFObject 2

Fri, 11 Jul 2008 07:45:00 UT

Embedding Flash content into a web page seems simple and in theory, it is.

But if you're using embed/object tags alone to embed Flash content,�potential issues lurk under the surface.

Free and low-cost PDF software programs

Fri, 4 Jul 2008 07:45:00 UT

Providing certain documents in Adobe PDF format has many advantages. The format is open, available on almost every platform, widely-used and the Adobe Acrobat Reader is installed on most consumer and business computers (PCs, Macs, etc.).

Getting started with Flash Video

Mon, 23 Jun 2008 08:00:00 UT

Many businesses and entrepreneurs are finding that video content can be a valuable addition to their websites.

Flash Video, popularized by YouTube, offers an ideal, user-friendly way to deliver that video content.