E-consultancy - Site Monitoring & Testing - News and Blog

Testing for profit

Wed, 2 Jul 2008 07:45:00 UT

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don�t convert well can be improved for profit.

Website monitoring services

Wed, 25 Jun 2008 08:15:00 UT

It's 3 a.m. Do you know how your website is behaving?

If you run an online business of any kind, you should, because downtime and poor website performance not only causes lost revenue, it also can lead to a loss of reputation and loyalty.

Closing the loop on web analytics

Tue, 17 Jun 2008 08:30:00 UT

Combining content optimisation with web analytics allows online marketers to take optimisation to the next level by creating solutions that will improve online performance.

Four ways to speed up your landing pages

Thu, 5 Jun 2008 15:20:00 UT

If your landing�pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.

Online customers care about customer care � do you?

Thu, 22 May 2008 06:00:00 UT

We have all walked away from a supplier because�it has�failed to provide the level of care we expect.

New research shows the growing importance of customer care and the role that the internet plays.

Q&A: Brian Clifton on Google and web analytics

Mon, 12 May 2008 11:43:00 UT

Brian Clifton is a search and web analytics expert. From 2005, Brian was Google's Head of Web Analytics for Europe, Middle East and Africa.

He recently left Google to become Senior Strategist for Omega Digital Media. We caught up with Brian to ask him about his experiences at Google, his views on web analytics and his new book.

Upgrading a website? Four key SEO tips for web design firms

Wed, 7 May 2008 14:25:00 UT

As many web design firms take on the remit of upgrading a client�s website, it is important to integrate best�practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available�in the organic listings�of the major search engines.

Site comparison: Comet v PC World

Wed, 30 Apr 2008 08:43:00 UT

I've been looking for a new laptop lately and have been doing my research online at a number of sites.

Two of the best known are PC World and Comet, so how do they measure up?

Optimising e-tail for all sorts

Tue, 15 Apr 2008 08:52:00 UT

Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.

BBC website revamp continues

Tue, 1 Apr 2008 10:54:00 UT

The BBC has followed up the launch of its new homepage last month with a redesign of�the news and sport sections of the website.

The Web Week in Review

Fri, 28 Mar 2008 08:27:00 UT

It's that time of the week again and these are the stories that piqued my interest.

How to retain customers in hard times

Wed, 19 Mar 2008 08:30:00 UT

It's doom and gloom, according to many of the economic commentators, but now is not the time to take your eye off the customer experience ball.�

When things get tight, a company needs any edge it can get and retaining the customers it has is one way of minimising the impact of any downturn.�Here are�a few things to�try to hang on to those most valuable of assets � your customers.

Eye-tracking 2.0: it's about users, not science

Thu, 13 Mar 2008 12:22:00 UT

Eye-tracking has been used in web design for many years. However, the widespread preconception is that it takes PhD skilled technicians - plus long consulting hours - to make any sense or use of people�s eye gaze data.

The value from eye-tracking has been directly related to consultancy skills, but shouldn�t it be more about real users?

Ten tips for website navigation

Thu, 7 Feb 2008 08:30:00 UT

An effective and easy to use navigation system is essential for any site and can be the difference between making a sale and losing�a customer.

The�navigation should be easy to find and use, and should work consistently across the site. Make users work too hard and you risk losing them to another, more usable rival.��

Here are�some checkpoints for�making your navigation more effective:

Optimisation is not a magic trick

Wed, 6 Feb 2008 07:30:00 UT

When Hitwise published�its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?

Strip out travel, IT and services, and you see how online performance still doesn�t correlate with organisation size, market share and buying power.

Generating ROI from eye-tracking

Thu, 31 Jan 2008 11:22:00 UT

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?

Q&A: Future Platforms� Sergio Falletti on mobile usability

Tue, 22 Jan 2008 14:48:00 UT

Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.

Happy holidays start with great user journeys

Thu, 17 Jan 2008 08:33:00 UT

Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.

Data disaster: why brands should take note

Mon, 3 Dec 2007 16:45:00 UT

Michael Weston takes a look at why�the child benefit data�scandal matters to digital marketers.

Targeted email marketing doesn�t need to be complex

Wed, 28 Nov 2007 12:47:00 UT

Being part of the IAB email council, I get to be involved in some interesting discussions about the future of the industry, the impact of social media on email and the next big thing.

However many companies are still to exploit the full benefits of email marketing, especially when it comes to database segmentation and targeting.