E-consultancy - Search Engine Marketing - News and Blog

Google Trends: a means to fast search engine traffic?

Fri, 10 Oct 2008 07:45:00 UT

There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.

Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.

PPC roundtable briefing - impact of Google Suggest

Thu, 9 Oct 2008 09:49:00 UT

There was a lively discussion at a�E-consultancy's recent roundtable �about paid search marketing, with much of the talk predictably focusing on new services and policies from Google.

One particularly hot topic was the potential impact of Google Suggest on searchers� behaviour from a�marketer's perspective - something we've discussed before.

Brands need a �search relations� strategy in times of trouble

Wed, 8 Oct 2008 12:13:00 UT

�Glass, china and reputation are easily cracked and never mended well�.

Benjamin Franklin�s words are particularly appropriate in these turbulent times, when it�s more important than ever for companies to consider every opportunity to protect and manage their hard won reputation and brand value.

But as Paul Mead writes, it is interesting to see�that one of the largest media channels -�online -�is more often than not completely neglected from a communications point of view in times of strife.�

Quality not quantity with social platforms

Wed, 8 Oct 2008 07:45:00 UT

Quality in social networking can be a difficult thing to measure. Return on investment and brand placement is easy to see and measure - that is the beauty of the web - but as the online world gets more competitive, it becomes harder to operate in.

This means the quality of conversations with consumers, and not the quantity, becomes a vital aspect of a successful marketing campaign.

SEOmoz indexes 30 billion web pages for search marketers

Mon, 6 Oct 2008 10:43:00 UT

Kudos to Rand Fishkin and the team at SEOmoz following the announcement that they have spent a year building an index of some 30 billion web pages.

The ambitious year-long experiment should help the team provide more insight into how search engines make sense of the web. It looks pretty interesting from where we�re sitting, and we�re looking forward to playing with it.

The wonderful world of multilingual SEO

Wed, 1 Oct 2008 10:15:00 UT

Greig Holbrook explains what�multilingual SEO is and why you should use it.

The three most redundant search debates

Tue, 30 Sep 2008 08:00:00 UT

The ever-changing world of search engine optimisation (SEO) has a number of debates�that keep taking place across blogs, in articles and at trade shows.

However, many of them become out of date as the sector evolves.

Unity in search is crucial to success

Mon, 29 Sep 2008 08:00:00 UT

Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.

This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.

It is, however, the lack of unity that has been one of the main features of many of the strategies.

Q&A: Gareth Williams, CEO of Skyscanner

Thu, 25 Sep 2008 10:19:00 UT

Skyscanner is a website that allows users to search for flights by price and location; according to Hitwise, it has an 11.34% share of the UK travel search market.

Recently, Skyscanner has been making a few changes to its website, aimed at improving the user experience.

We have been talking to CEO Gareth Williams about the changes and finding out more about the site...

Financial industry woes hit display ad market but there is hope

Tue, 23 Sep 2008 12:30:00 UT

With the financial markets in serious turmoil and financial services firms hurting, it's not surprising that financial services firms are spending far less on online display advertising than they did when times were better.

A new report by Nielsen highlights just how substantial the decrease is and indicates that it's having a noticeable impact on the entire online display ad market.

How to put your website on Google News

Tue, 23 Sep 2008 10:24:00 UT

If you have a website which is regularly publishing news items, then getting indexed by Google News is a crucial source of traffic.

First of all you need to make a request to have Google News index your content, but there are other requirements. So what else is Google looking for?

Supermarkets ignoring SEO for major keywords

Mon, 22 Sep 2008 11:24:00 UT

Last week E-consultancy's Graham Charlton took a look at Ten things Asda can do better online . What I found surprising is that neither Asda, or any of the other leading UK supermarkets, rank above #9 in Google UK for the term 'supermarket'.

The Web Week in Review

Fri, 19 Sep 2008 12:00:00 UT

Admittedly it was difficult to pay attention to all of the news in the technology industry his week - the news in the financial markets more than overshadowed it.

This week's Web Week in Review has to touch on the financial crisis but there were other tech-only stories that did manage to make it onto my radar.

SEO vs Tynt: Storm In A Tea Cup 2.0?

Thu, 18 Sep 2008 14:57:00 UT

There's been quite a bit of fuss recently about Tynt, a new web 2.0 site which many accused of scraping content. But how much should anyone worry about a site with no apparent business model?

Six design tips for better URLs

Thu, 18 Sep 2008 14:50:00 UT

It�s an area that is overlooked on many websites, but URL design is an important consideration. Bad URLs may mean that you website won�t be found, visited, or submitted to sites like Digg.

Ideally, URLs should be short, readable, descriptive and memorable. Visitors to your site, other sites linking to yours, and of course the search engines will appreciate the care you have taken over your URL structure.

Here are a few tips for URL design�

Online's measurement challenge

Wed, 17 Sep 2008 11:48:00 UT

According to Forrester Research's Shar VanBoskirk, there's good news and bad news for the online marketing industry.

The good news is that marketers have fully bought into online marketing and there's significant interest in new forms of online marketing, including through social media and online video.

SEO losing out to paid search budgets

Mon, 15 Sep 2008 11:06:00 UT

British firms will spend a quarter more on search advertising this year than last, a new report released by E-consultancy predicts.

The online marketing maestros have published their Search Engine Marketing Buyer's Guide, which forecasts search marketing spending will increase by 24% this year.

Should you have a corporate blog?

Fri, 12 Sep 2008 15:02:00 UT

When done correctly, blogging can be valuable to a company, providing benefits for SEO and customer service. As long as it is done well, that is.

Many companies have now started their own blogs, so should your company follow suit? Very probably. Read on to understand why...

Google Suggest - implications for SEO

Thu, 11 Sep 2008 08:00:00 UT

Google recently brought its Suggest feature out of�Labs�and onto the main .com search page.

Google Suggest has not yet been introduced on Google.co.uk, but it's likely that it will be if the feature works in the US, and it could have a few implications for search marketers.

Announcing E-consultancy's Innovation Awards

Wed, 10 Sep 2008 13:20:00 UT

Does the internet industry need yet another awards night? After three years of debating this question we've decided that there's a bit of a gap in the market. And this is why we�ve just announced the launch of our Innovation Awards.

Entries are now open for those clients, agencies and suppliers that have been involved in innovative web projects and technologies during the past year. There are 15 categories to choose from.

Judging will be determined by E-consultancy's analysts and a panel of industry experts including Apple, Google, Dyson, BBC, Orange and innocent drinks.

The awards will be announced and presented at London's glitzy Park Lane Hotel on 2nd December.