E-consultancy - Strategy and Planning - News and Blog

Drucker applied to digital marketing

Thu, 3 Jul 2008 07:45:00 UT

Peter Drucker is widely considered to be the father of modern management theory.

Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work.

Mobile roundtable - best practice debate wide open

Wed, 2 Jul 2008 10:20:00 UT

Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .

And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don�t think was necessarily settled.

Survey: online retailers bullish despite economic woes

Wed, 2 Jul 2008 08:15:00 UT

Consumers may be feeling less-than-confident due to worsening economic conditions, but online retailers still have swagger in their step.

Testing for profit

Wed, 2 Jul 2008 07:45:00 UT

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don�t convert well can be improved for profit.

Adding white papers and case studies to your website

Wed, 2 Jul 2008 07:30:00 UT

If you run a business that provides information to prospective customers through a website, you may want to consider offering downloadable white papers or case studies.

PHP Caching Tools & Techniques

Mon, 30 Jun 2008 08:54:00 UT

PHP is installed on more than 20m websites, including some of the most popular websites in the world.

It's easy to install, easy to work with and when put in the hands of a competent developer can achieve the performance and scalability that highly-popular websites and demanding web applications require.

Would a Cost-Per-Engagement model attract advertisers to spend more online?

Fri, 27 Jun 2008 07:45:00 UT

Over the past few years, CPM has become the common currency for online advertising. But is the model still relevant?

Should we be buying online media based on engagement rather than just passive consumption?

In the current tough financial period, would advertisers be willing to commit more budgets online if customer engagement was guaranteed?

Is Web 2.0 changing the entrepreneur-VC dynamic?

Thu, 26 Jun 2008 07:50:00 UT

In Web 1.0, a considerable amount of startup activity was centered on the notion that the internet was a "commercial" medium.

It wasn't uncommon to see an e-commerce startup raise an eight figure round of funding early on in its lifecycle.

comScore: Facebook surpasses MySpace

Wed, 25 Jun 2008 07:45:00 UT

According to comScore, Facebook has overtaken MySpace as the world's most visited social network.

Future of Digital Marketing: today's technology for tomorrow's marketing

Mon, 23 Jun 2008 11:37:00 UT

At E-consultancy�s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on �right here, right now,� talking about how marketers can leverage existing technologies to be more innovative.

Is social media all bark and no bite?

Wed, 18 Jun 2008 08:00:00 UT

In a recent post, I argued that much of the social media hype is being promulgated by a relatively small circle of people who have vested interests in promoting the notion that social media is a revolution.

I have also been critical of the plethora of conferences that always seem to be created around hype, something that has been especially prevalent in the world of social media.

Q&A: Incisive Media's Tim Weller on B2B publishing online

Tue, 17 Jun 2008 12:32:00 UT

Tim Weller is the group chief executive of Incisive Media and talks to us about his successful approach to B2B publishing.

Measuring social media - a minefield without metrics

Mon, 16 Jun 2008 09:15:00 UT

As more brands look to invest in the minefield that is social media marketing, it�s clear that standards are needed to define and measure success. However, marketers need to establish industry-wide best practices first and understand what they want to achieve, before tying down the metrics.

At E-consultancy�s recent Social Media roundtable, it was apparent that measurement is an issue that many marketers are still wrestling with.

Best Buy reaches out to Hispanics online

Mon, 16 Jun 2008 08:15:00 UT

The�purchasing power�of Hispanic consumers�in the United States is significant - more than $700bn annually. Some anticipate that this number will grow to well over $1trn by 2012.

As would be expected given these numbers, reaching out to Hispanic consumers is fast becoming seen as a necessity for many offline businesses.

But Hispanics also represent the fastest growing group in the United States when it comes to internet usage, meaning that reaching out to them online may become increasingly important for online retailers.

The New Media stock exchange

Fri, 13 Jun 2008 08:30:00 UT

I have issue with the process of online media buying. Agreeing a spend budget for the month, researching a handful of websites, a few phone calls to negotiate the rate, booking a volume of impressions, signing an insertion order before sending over the ad-serving tags.

It feels too rigid, too simplistic, but most of all too much like offline media buying! But is that all about to change?

Scoble: spend on social media because you lose money on other things too

Thu, 12 Jun 2008 09:29:00 UT

Forrester Research's Jeremiah Owyang knows what he's talking about when it comes to social media.

In a recent post, he detailed the five questions companies often ask him about social media.

WordPress SEO resources and tips

Thu, 12 Jun 2008 09:25:00 UT

WordPress is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.

To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.

America's most innovative company - digitizing experience

Wed, 11 Jun 2008 07:30:00 UT

What's the secret sauce of Threadless.com�- one of the US' most innovative small companies?�Inc. Magazine says it best: The Customer Is the Company.

What in-store retailing can teach us about how to sell better online

Tue, 10 Jun 2008 11:23:00 UT

I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper � I owe them at least that plug�).

For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded me just how much we still have to learn about how online selling works, and how much we can apply from offline.

Behavioural email � is it just online �ambulance chasing�?

Mon, 9 Jun 2008 09:00:00 UT

�We are not ambulance chasers, people leave our stores empty handed every day and we don�t feel the need to beg them to come back so why should online be any different?�

If anyone takes the time to read these words, I would love your feedback. RedEye has a series of clients�that make a hell of a lot of money and ROI from behaviourally targeted and automated emails.

But we were blown away recently when a prospect said that they would never do trigger emails or basket abandonment work because they perceived it as the e-marketing equivalent of �ambulance chasing�!? Ouch!!