E-consultancy - Online PR - News and Blog

Drucker applied to digital marketing

Thu, 3 Jul 2008 07:45:00 UT

Peter Drucker is widely considered to be the father of modern management theory.

Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work.

Future of Digital Marketing: today's technology for tomorrow's marketing

Mon, 23 Jun 2008 11:37:00 UT

At E-consultancy�s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on �right here, right now,� talking about how marketers can leverage existing technologies to be more innovative.

Measuring social media - a minefield without metrics

Mon, 16 Jun 2008 09:15:00 UT

As more brands look to invest in the minefield that is social media marketing, it�s clear that standards are needed to define and measure success. However, marketers need to establish industry-wide best practices first and understand what they want to achieve, before tying down the metrics.

At E-consultancy�s recent Social Media roundtable, it was apparent that measurement is an issue that many marketers are still wrestling with.

Reputation management tips for SEO

Thu, 12 Jun 2008 14:31:00 UT

A number of well known brands and companies have some pretty negative results that appear on the first page of Google's search results.

Take a look at the results for retailers like dabs.com and laptops direct, and you'll see a number of negative mentions, mainly from dissatisfied customers, in the first ten results.

So what is the best way to deal with this problem? ��

Royal Caribbean applies common sense to the 'conversation'

Tue, 3 Jun 2008 09:00:00 UT

Continuing my recent discussion about 'conversational marketing', I would argue that many conversational marketing efforts are flawed because they are far too patronizing.

The problem with 'conversational marketing'

Thu, 29 May 2008 07:45:00 UT

With the advent of social media, the concept of 'conversational marketing' has taken on new life.

Being part of the 'conversation' is now pitched as a necessity for brands. Some go so far as to encourage brands to build 'friendships' with consumers.

Five online marketing tips for organic stores

Tue, 27 May 2008 12:51:00 UT

Leon Bailey Green gives organic stores five online marketing tips...

Acquisition 2.0: affiliates & search are not enough

Fri, 23 May 2008 08:00:00 UT

As customers spend less time in all the usual web locales, new marketing practices are needed to capture their attention.

What are they and how can you create them? Here's how you can start.�

Owning search results for your brand name

Mon, 19 May 2008 14:32:00 UT

Negative mentions in search results can be damaging for a brand, potentially discouraging customers from using your company. If someone searches for your brand name in Google, what will the results look like?

For brands such as Sky and Argos, the Google search results look good, with no negative results at all in the first page, even though each company must have had a few unhappy customers at some point.

However, other retailers aren't doing so well...

A lesson for digital marketers and brands

Mon, 19 May 2008 08:05:00 UT

Last week, I received an email from 360i, an�"independent metrics-driven agency that serves as strategic digital advisors to large brand marketers," on behalf of NBC.

Monetising and measuring social media - some basic principles

Mon, 12 May 2008 12:14:00 UT

Over the last few months more companies have started to experiment with a whole host of new media channels, including social networking sites and microblogs.

When planned adequately, social media can provide an effective means of reaching new customer segments, forming closer relationships, and building online reputation.

However, it was clear from E-consultancy's Social Media: Measurement, Managing Reputation and Monetisation�event�last week that marketers face a range of different challenges as the social media landscape continues to�evolve and grow.�

Why The Guardian, and I, love Twitter

Thu, 8 May 2008 09:20:00 UT

Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have 'tipped' at last year's SXSW tech conference in Austin, Texas.

But a slew of recent articles, including one in today's Guardian, suggests that it might be about to tip again. And this is why you should care.

Useful reputation management resources

Tue, 6 May 2008 08:25:00 UT

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

Has the blogosphere sold out?

Thu, 17 Apr 2008 07:49:00 UT

I was recently sent an article by a reader who asked me for my thoughts on the argument that bloggers are increasingly selling out to corporate interests.

A social media marketing campaign deconstructed

Mon, 14 Apr 2008 07:58:00 UT

It was painful to watch, but Shel Israel, host of the Global Neighbourhoods �show,� recently dedicated an "episode" to a social media marketing campaign SeaWorld San Antonio engaged in last year as part of its launch of a new ride, 'Journey to Atlantis'.

Are you coping with Universal Search?

Tue, 8 Apr 2008 09:00:00 UT

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.

Reputation Management? Don't Forget PPC & Universal Search

Fri, 28 Mar 2008 16:45:00 UT

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

LinkedIn adds company profiles

Tue, 25 Mar 2008 13:48:00 UT

LinkedIn has launched another new feature, adding profiles of 160,000 companies to the professional networking site.

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5 ways campaign websites can enhance their online presence

Tue, 25 Mar 2008 13:47:00 UT

Leon Bailey and Jonathan Hirshler look at how five of the UK�s most popular campaign groups can enhance their online visibility and presence.�

Has Converse marketed its Century milestone online?

Mon, 10 Mar 2008 13:30:00 UT

Last week I attended the Converse Century party to celebrate the brand�s hundredth birthday.�

Is Converse making full use of online PR, and which SEO techniques should such a big brand be using?