Social Media - Internet Marketing News and Blogs

This, he says, indicates that rather than taking away valuable page views, being generous with outbound links can actually benefit publishers by increasing the number of incoming links.

Andrew Thomas is the e-business director at Bounty, the UK parenting club perhaps best known for the free stuff it hands out to new Mums in their post-natal wards, and regular correspondence thereafter.

Since joining in 2005, he’s been spearheading a campaign to expand its membership and boost loyalty via the web, including the development of online community Bounty.com. The firm now says it has 700,000 members signed up online, and 2.1m+ overall. And last year, it was bought by Canadian company Kaboose to expand its portfolio of parenting websites.

Here, Andrew tells us about his online ambitions, including the impending launch of a new educational video site, the addition of new skills to its in-house digital team and potential expansion abroad.

As noted in my last episode of The Web Week in Review, a federal judge has ordered that Google turn over a significant amount of data to Viacom, as part of its $1bn copyright infringement lawsuit over claims of massive copyright infringement on YouTube.

This data details what videos individual users have viewed and includes their IP addresses.

A few months ago Yahoo! released the beta version of Yahoo! Buzz, which is a user-rated news site that is already closing in on 10m unique users per month.

Here we talk to Tapan Bhat, Senior Vice President of Front Doors, Communities and Network Services at Yahoo!, who explains more about the company's plans to encourage user participation while making friends with lots of publishers...

Peter Drucker is widely considered to be the father of modern management theory.

Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work.

At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.

Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.

We've put together a list of some of the most useful plugins for Wordpress...

Where does copyright end and fair use begin? In the age of the blogosphere, this question is proving to be a difficult and painful one for copyright holders and bloggers to come to an agreement on.

In a recent post, I argued that much of the social media hype is being promulgated by a relatively small circle of people who have vested interests in promoting the notion that social media is a revolution.

I have also been critical of the plethora of conferences that always seem to be created around hype, something that has been especially prevalent in the world of social media.

Nick Carr is no stranger to the provocative when it comes to technology.

His 2003 Harvard Business Review article "Why IT Doesn't Matter Anymore" suggested that information technology was becoming ubiquitous and no longer provided a competitive advantage, despite the fact that it would still consume considerable investment.