Broadband - Internet Marketing News and Blogs

From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.

ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.

Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com  

With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.

The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.

Customer satisfaction with UK broadband providers has fallen for the second year in a row, with good old BT coming last in a survey by research group JD Power.

Complaints now outnumber service related queries, according to the study, while overall satisfaction levels have fallen nine points to an average of 645 out of 1000.

The battle for the living room is hotting up, with Microsoft's plans to provide movies on-demand through Xbox Live.

The service is set to launch in the UK next week, with launch titles including The Matrix, Harry Potter, and Ocean's Eleven.

Xbox Live users can download movies for 250 Microsoft Points, which is equivalent to around £2 each, or pay more for high definition versions.

The BBC, Channel 4 and ITV have confirmed that their long rumoured joint video on demand (VOD) service will go live next year.

The venture, dubbed 'Project Kangaroo', will operate independently of the three broadcasters and offer video content from a range of providers.

Young people are now spending 10% more time online than in front of the box, according to a survey of European internet usage.

The European Interactive Advertising Association's Mediascope survey also found growing web usage among silver surfers and women (12% and 8% respectively) compared to last year.

Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.

But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?

The data, totted up from the Office for National Statistics’ retail spending numbers and published by USwitch, points to increased broadband uptake as the main reason behind the windfall.