TV - Internet Marketing News and Blogs

Tickle, a " leading interpersonal media company, providing self-discovery, and social networking services to more than 17 million active members in its community worldwide ," has an interesting history.

Founded in 1999, it survived Bubble 1.0, turned a profit in 2002 and was acquired by Monster in 2004 for a combination of cash, stock and earn-outs.

Drama 2.0 has his mind on his money and his money on his mind more than usual lately, so this week's installment of The Web Week in Review is focused on cold hard cash - who's making it and who isn't.

The news that captured my attention this week took a big media slant...

We recently compared ITV's online video player to the BBC's iPlayer, finding that the ITV offering was far less usable than its rival.

ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...

Social media, in some forms, is quite popular. One need only look at the rise of social networks such as MySpace and Facebook to recognize this.

But there's an inconvenient truth that proponents of these sites tend to ignore - the average person just doesn't have the ability to participate fully in social media.

Last year, Channel 4 Education announced it was ditching much of its TV output and devoting its £6m budget to “high risk” cross-platform projects that could more effectively engage youngsters.

With more and more teenagers spurning traditional media, we asked the broadcaster’s commissioning editor Matt Locke about how it is planning to reach them through digital services.

He tells us if production houses are ready to fulfill its objectives and how Channel 4 is rethinking its focus towards metrics and measurement. Amen to that.

Are you as tired of the Microsoft-Yahoo news as I am? I hope that I will soon be able to include an article about a finalized buyout in an upcoming Web Week in Review episode just so that I can call the nightmare over.

That said, I had to include one Microsoft-Yahoo news article in this week's Web Week in Review.

It's that time of the week again and these are the stories that piqued my interest.

ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.

Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com