Gadgets - Internet Marketing News and Blogs

TestFreaks, launched at the end of last year, is a consumer review site that aggregates technical information and opinions about a range of products.

It was founded by Kristofer Arwin, Magnus Wiberg and Martin Alexanderson, all of whom previously founded PriceRunner back in 1999.

We talked to Kristofer about his plans for the TestFreaks, and how he aims to make it into the world's biggest product review site...

The last few months have seen a number of excess inventory retailers announcing plans to expand from the US into Europe, as they search for new clients and buyers.

However, Luzern Solutions, a Dublin-based firm that sells such goods via eBay, Amazon and ther online marketplaces, is looking to take them on on their own turf by heading over to the US.

The company's head of marketing Jackie Brannigan tells us how the web is shaping up as an overstock sales channel, and one that many manufacturers and retailers are still to exploit fully.

It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.

Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.

Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.

We've put together a list of some of the most useful plugins for Wordpress...

Nick Carr is no stranger to the provocative when it comes to technology.

His 2003 Harvard Business Review article "Why IT Doesn't Matter Anymore" suggested that information technology was becoming ubiquitous and no longer provided a competitive advantage, despite the fact that it would still consume considerable investment.

It was a big news week this week with major technology and internet players vying to share the spotlight - some in more positive ways than others.

Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

US-based consumer electronics retailer Dyscern is a great case study of how to make serious money on online marketplaces like eBay.

The company, which started up only five years ago, is now sixth in Inc. Magazine’s list of America's fastest growing retailers and is reportedly the most rapidly expanding eBay Powerseller on the other side of the pond.

We spoke to Dyscern COO Bill Frischling about the pros and cons of eBay as an e-commerce channel for merchants, and how the firm is looking to ramp up its European sales.

According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.

ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...

In the past few years Pocket-lint  has grown to become one the UK's largest gadget sites, and we recently interviewed founder Stuart Miles to talk about his experiences in online publishing...