Acquisition 2.0: Driving revenue with social, experiential marketing

Selling on the web is quickly becoming lessabout marketers’ supply meeting up with customers’ demand, and more about customers themselves actively bringing their demand toward supply. 

In fact, they're creating supply in many cases. And successful marketers are creating experiences for customers -- not merely selling to them.

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Why The Guardian, and I, love Twitter

Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have 'tipped' at last year's SXSW tech conference in Austin, Texas.

But a slew of recent articles, including one in today's Guardian, suggests that it might be about to tip again. And this is why you should care.

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Useful reputation management resources

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

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Comments (3)
Posted 09:25 6 May 2008 by Patrick Altoft

Guardian launches new Web 2.0 sports section

The Guardian's ongoing site redesign continues this week with the launch of an all new sports section, complete with embedded video and enhanced photography.

Guardian sports site

 

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Q&A: Bill Flitter of Pheedo on RSS advertising

Pheedo is a US-based RSS ad network that serves ads through feeds, among other things.

We caught up with CEO and co-founder Bill Flitter to find out more about RSS  advertising and how it might finally put the debate over partial versus full feeds to bed.

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The Web Week in Review

This week's The Web Week in Review is a hodgepodge of news.

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Has the blogosphere sold out?

I was recently sent an article by a reader who asked me for my thoughts on the argument that bloggers are increasingly selling out to corporate interests.

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Comments (1)
Posted 08:49 17 Apr 2008 by Drama 2.0

Scoble: Bloggers have lost control

Through Profy, I learned that the technology blogosphere's drama this past weekend revolved around a "conversation" about the fact that bloggers no longer have control of the "conversation".

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Comments (3)
Posted 09:50 15 Apr 2008 by Drama 2.0

How can you help promote RSS Awareness Day?

The number of people using the web is increasing every day, but the adoption rate of RSS as a technology is still way down at 5%.

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Twingly - a 'spam-free' blog search engine

Twingly is a new, European blog search engine which has just launched in beta. It aims to beat its rivals by providing "spam-free" results.

Twingly blog search

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