Weird Wild Web - Internet Marketing News and Blogs

I haven’t had a whole lot of time recently to play around in the MMO world but I follow the, err, 2.0 space pretty closely.

There were a couple things that caught my eye this week and are both somewhat troubling.

After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.

However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.

So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...

But besides showing how far he was prepared to go to appear in touch with MySpace's yoof audience, and being pretty embarrassing, is this a big deal?

The Australian government has become the latest organisation to face embarrassment over editing of Wikipedia entries.

Thousands of changes by employees at the Defence Department and Department of Prime Minister and Cabinet have been discovered by tracking site WikiScanner, including some rather obscure contributions. One simply stated: “Poo bum dicky wee wee”.

Online ad firm Traffix is being sued by 50 Cent over a promotional game called Shoot the Rapper.

The musician, himself a shooting victim, alleges that the game illegally uses his image and encourages users to target him.

Whole Foods Market boss John Mackey has apologised for the renegade online PR campaign he conducted to boost his company’s image on financial messageboards.

In a statement, Mackey asked for shareholders’ forgiveness over his anonymous postings, which were uncovered last week and are now being investigated by the US Securities and Exchange Commission:

The boss of Whole Foods Market, the organic food retailer that launched a huge store in London last month, has been caught using Yahoo!’s stock market forum to criticise a competitor, which he then proceeded to buy.

John Mackey, chief executive of Whole Foods, used the moniker 'Rahodeb' to make postings about rival Wild Oats over several years, according to a filing from the Federal Trade Commission.

photo: Ian Hughes/Snapzilla