Amazon - Internet Marketing News and Blogs

It looks like the woes that had already befalled brick-and-mortar retail may have finally befallen online retailers. According to comScore, e-commerce sales in the first 23 days of November declined 4% from the same period last year.

Amazon's mobile site has been going for a while, and I've been testing out the site to see how easy Amazon makes it to make a purchase by mobile phone.

According to this survey, Amazon is one of the more impressive mobile shopping sites, so what is it doing right? 

We've blogged about the benefits of free delivery as an effective sales driver, and it seems that more retailers are offering it this year.

According to a post on This Week in Etail, the number of US retailers offering free shipping has jumped from 31% to 41% over the past couple of weeks as they attempt to appeal to holiday shoppers.

Judging by some of the emails I've been getting recently, more UK retailers are also offering the incentive this Christmas.

Our Comparison Shopping Engines Survey Report  published this week found that there has been an overall increase in the level of online retail sales that can be attributed to this channel.  

Online retail behemoth Amazon recently launched Windowshop.com, which offers a new way to browse through items from its main site.

Other than looking quite nice, does this new tool offer any extra value to Amazon's shoppers? 

Amazon's EC2 "cloud computing" offering, which enables users to access on-demand processing power using the firm's infrastructure, is "now ready for production", according to Amazon.

It officially left "beta" last week.

Earnings season is in full swing and while there were a few pieces of "serious" news that I found interesting, it was a story of a virtual murder from Japan that took the cake.

According to research firm eMarketer, "Online product research is very popular in the UK and traffic to price comparison sites is up as consumers try to stretch every penny."

As reported yesterday on this blog, Amazon has made the smart decision to lower its threshold for free delivery to £5. 

The site trumpets this by displaying a letter from Jeff Bezos on its homepage, as well as in bold text on the product pages, so no customer can be in any doubt about the offer: 

Christmas is coming, the geese are getting fat, and Jeff Bezos has once again improved on Amazon’s free delivery offer.

This year Amazon has lowered the threshold for free deliverability eligibility to a mere £5, down from £15. It means that about 90% of orders placed through Amazon will qualify for free delivery.