Google Adwords - Internet Marketing News and Blogs

Believe it or not, there once was a time when Google still had to convince large advertisers that online marketing (and more specifically search engine marketing) was a very cost-effective channel to acquire customers.  

Initially Google provided discount to advertising agencies to encourage the adoption of its Adwords platform but in 2006, since this model wasn’t really fair towards other advertisers, Google replaced it with the Best Practice Funding (BPF) Programme.

Google's recent decision to change its AdWords policy in the UK and allow advertisers to bid for trademarked keywords has ruffled more than a few feathers among marketers.

We asked three search agencies to comment on the new rules, and the possible consequences for brands and affiliates.

None seem in a rush to rule out the possibility that firms may launch legal action against Big G.

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

It's that time of the week again and these are the stories that piqued my interest.

James Beriker is the president and CEO of search technology and marketing group Efficient Frontier.

In a turbulent few weeks for the industry, we asked him about Google’s recent share dive, the prospective Microsoft-Yahoo merger and the agency’s plans to expand into new areas like display advertising, localised search and emerging economies.

Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t. Moreover, I think Google is going to have a hard time migrating Adwords to mobile.

Google's stated mission is to "organize the world's information and make it universally accessible and useful".

The genius of this statement is that it sounds quite innocuous, indeed philanthropic, despite its obvious grand ambition, but actually allows pretty much anything within its scope.

It is interesting to see just how much of the online customer journey (from search, to research, to purchase) Google is taking hold of. Will we all end up as "wholesalers" to Google's customers?

Mobile advertising is going to be big. Really big. Or at least that’s what the analysts are clamouring to tell us, with a succession of bullish forecasts having been released since the dawn of time. And they keep on coming.

Over at WebmasterWorld there is some talk about a relatively new ranking factor that determines Google’s Quality Score on Adwords, with ‘load time’ now taken into account.

After a short measurement period Google will make a judgement call and if your pages are deemed too slow then your Quality Score will take a hit, meaning that you'll need to spend more to maintain or improve upon your ad positions.

Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.