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One of the most overlooked and least understood aspects of running an ad-based website that I think small to medium-sized publishers make is that of ad placement.

Many publishers simply slap up some banner ads (or Google AdSense ads) and never give any thought to how effective the placement of those ads is. Yet the placement of ads can mean the difference between great results and no results.

This weekend, Google celebrated its 10th birthday.

In September 1998, armed with $100,000 in seed money, Stanford graduate students Sergey Brin and Larry Page began a journey that a decade later has seen the development of a $150bn company that employs more than 20,000 people.

Google Knol, the search engine giant's answer to Wikipedia, launched in public beta last week.

We've taken a look to see how it measures up to the popular online encyclopedia, and whether it offers any potential SEO benefits...  

When it comes to how much credibility I think a publication has, it only takes one colossal lapse in journalistic integrity for me to lose all trust.

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

It's the problem that Google insists isn't a problem and a topic that many online advertisers would prefer to ignore, but click fraud is potentially the biggest threat to the cost-per-click (CPC) advertising market.

From examples of the evolution of traditional media and less-than-positive news from Facebook, to new Google initiatives and the end of the DVD wars, it was another busy news week.

So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.

The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.

A new year wouldn’t be a new year without a vast number of websites making predictions about the future of the web, and 2008 proves to be no different. From a number of different sources, we have rounded up 10 key trends that we think are the ones to watch out for in 2008. 

Google has ditched its Adsense referral scheme outside the Americas and Japan in a move that has not gone down well with some of its publishing partners.

The programme, which rewards sites that introduce new users to Adsense, will be “retired” in the last week of January, according to a post on the service’s blog. 

So what does this tell us...?