Online Travel - Internet Marketing News and Blogs

Booking and researching holidays and flights online has become more and more popular over the last few years. In 2007, the online travel market in the UK was worth £11.2 bn.

Booking a holiday online can be a complicated process, so it's important to make it as easy to use and understand for customers. Many travel websites are frustrating to use, so how does Thomas Cook fare? It's pretty good, but we have nevertheless suggested a few improvements after the jump...

The fiasco that was the first month of Heathrow’s Terminal Five is a salutary lesson for any company introducing a new product or service. 

I sympathise greatly with the customers that have been delayed, lost luggage and generally experienced a level of service that few would wish on their biggest enemy but my real sympathies are reserved for another oft overlooked group – the staff.

This week's The Web Week in Review is a hodgepodge of news.

There is plenty of room for improving the user experience of some of the UK's top travel websites, according to a new usability study.

Webcredible's Flights Online study looked at the flight search and booking process on 20 travel agent and airline websites.

The highest scoring website was Opodo with 67%, while Monarch came off worst on 38%. On average, travel agent websites were more usable than the airlines' sites.

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t. Moreover, I think Google is going to have a hard time migrating Adwords to mobile.

January and February are always busy months for the travel industry.

With post-Christmas blues and cold winter days, it is the time of year when a large number of consumers plan their summer holiday for the year ahead.

We take a look at how the travel industry is using TV and web to drive sales.

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.

You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?

Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.

I've just been trying to book train tickets via National Express' new booking site, and have experienced a number of major customer experience / usability issues.