Publishing - Internet Marketing News and Blogs

A few months ago Yahoo! released the beta version of Yahoo! Buzz, which is a user-rated news site that is already closing in on 10m unique users per month.

Here we talk to Tapan Bhat, Senior Vice President of Front Doors, Communities and Network Services at Yahoo!, who explains more about the company's plans to encourage user participation while making friends with lots of publishers...

It has a bigger, bolder look, but is it an improvement on the old version? 

Online publishing and ad firm Media Corp recently launched sport.co.uk, with the aim of developing the site into a major web destination for sports fans.

We talked to Sara Vincent, the commercial director of Media Corp's publishing division about the launch of the new site...

The new revamped and rebranded Mail Online website came out of beta this week, with a number of improvements to the previous version.

There is one major problem though; browsing through the site and loading pages can be a painfully slow process.

Professor David Crystal is a linguistics expert and has developed 'semantic ad targeting' technology that he claims can be used to more accurately place ads in the correct context.

Professor Crystal recently sold his company Crystal Semantics to online ad network ad pepper media, which has used the technology to launch its iSense targeting system.

We talked to Prof. Crystal and ad pepper's board director Sacha Carton about the technology...

The Guardian's ongoing site redesign continues this week with the launch of an all new sports section, complete with embedded video and enhanced photography.

The Daily Mail launched a new beta version of its website last week and is running it alongside the current layout so users can provide feedback.

We've taken a look at how it shapes up....

Overall advertising spend in the US rose by 0.6% last year, but online ad revenue continues to rise, growing by 18.9% compared with 2006.

These figures (PDF) are from the Nielsen Company, and show that online advertising is still growing much faster than all other categories, though growth has slowed from 35% between 2005 and 2006.

Yahoo has today launched Shine, a new site which is taking aim at women between 24 and 54.

A recent study has shown that a lot of traditional publishing companies have struggled to implement and make the most of user-generated content (UGC), with costs and efficiency listed as the main reasons.

But those that worry that enough people aren't submitting UGC may be missing out on the much larger numbers who interact with it.