Vertical Search - Internet Marketing News and Blogs

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.

There is plenty of room for improving the user experience of some of the UK's top travel websites, according to a new usability study.

Webcredible's Flights Online study looked at the flight search and booking process on 20 travel agent and airline websites.

The highest scoring website was Opodo with 67%, while Monarch came off worst on 38%. On average, travel agent websites were more usable than the airlines' sites.

Property search engine Nestoria has launched a new version of its site that only displays maps from community geodata project OpenStreetMap (OSM).

The move – a sign of the growing potential of the open source mapping tool - means Nestoria users can view charts from OSM or existing provider Google when searching for properties in the UK and Spain.

A new year wouldn’t be a new year without a vast number of websites making predictions about the future of the web, and 2008 proves to be no different. From a number of different sources, we have rounded up 10 key trends that we think are the ones to watch out for in 2008. 

One of the biggest challenges in paid search marketing is measuring the impact of generic keywords on your sales.

We all believe generic keywords have a brand-building benefit, but how can you accurately measure this?

Property website Rightmove has unveiled a revamped version of its site, with a new look and feel as well as improved navigation.

Microsoft yesterday acquired Jellyfish, a shopping comparison site which offers cashback on purchases for users, and ranks retailers according to the amount they agree to lower their prices.

The terms of the acquisition were not disclosed, though Jellyfish raised $5m in funding last year from Kegonsa Capital Partners and Clyde Street Investments.

Yahoo! has made a number of changes to its search engine, adding a search assist feature, as well as beginning to display videos, photos and other media in search results.

Local.com has just launched a UK version of its site, providing searchable local listings for a range of products and services.

Disruptive US-based real estate aggregator Zillow continues to confound and amaze with the news that it has raised another $30m, taking its total fundraising to a staggering $87m.

Yep, $87m. I normally turn instantly prickly when I hear the phrase ‘Bubble 2.0’, but I may have to revise my view slightly. I'd hate for Zillow to be burning cash at a rate not seen since the heady days of Boo.com.

Yet in this day and age $87m is a fortune. Internet businesses just don’t need that kind of money to put themselves on the map. Or do they?