E-consultancy - Internet Marketing News and Blogs

IA: Bottom up meets top down in School of Everything

Fri, 5 Sep 2008 09:00:00 UT

The innovative School of Everything offers a great chance to learn from others like you.�

But will its combination of user-generated and company-generated navigation help or hinder findability in the long run?

Q&A: Kristofer Arwin of review site TestFreaks

Fri, 5 Sep 2008 08:15:00 UT

TestFreaks, launched at the end of last year, is a consumer review site�that aggregates technical information and opinions about a range of products.

It was�founded by Kristofer Arwin, Magnus Wiberg and Martin Alexanderson,�all of whom previously founded PriceRunner back in 1999.

We talked to Kristofer about his plans for the TestFreaks, and how he aims to make it into the world's biggest product review site...

The Web Week in Review

Fri, 5 Sep 2008 08:00:00 UT

While the launch of Google's Chrome web browser took up many of the headlines this week in the world of technology (and I had to include one story on the launch here), there was other interesting news.

Using PayPal's IPN system

Fri, 5 Sep 2008 07:45:00 UT

One of the benefits of having your own merchant account is the level of integration that it provides.

A payment gateway enables your customers to pay without leaving your website, and there is almost no limit to the ways that you can build specific functionality related to payments that makes business easier for customers and your business.

Google Chrome: a review

Thu, 4 Sep 2008 07:50:00 UT

Google Chrome, the first web browser from the search engine giant, was released for download this week in a beta version.

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Will it be a serious rival for Internet Explorer, Firefox and other browsers though? Here's�a run-through of some of�its features...

Wither widgets?

Thu, 4 Sep 2008 07:45:00 UT

It wasn't too long ago that we were told widgets were the marketer's recession survival tool and that Facebook's application platform, which allows developers to build widgets for�the social network's�users, heralded the ushering in of another "new economy."

My how quickly times change.

E-consultancy shortlisted for award... woop!

Wed, 3 Sep 2008 13:58:00 UT

Happy faces here at E-consultancy Towers (aka Lemon Studios)�this morning following the news that we have been shortlisted in this year's AOP�Awards.

We've been lucky enough to win two of these awards previously, and here's hoping we can add to our collection this year. Penguin suits at the ready!

The first half of 2008: the internet economy in review

Wed, 3 Sep 2008 07:50:00 UT

With the first half of 2008 solidly behind us, I thought it'd be worthwhile to look back at some of the general trends established in the internet economy. After all, it's hard to know where you're going if you don't know where you've been.

What follows are the most important trends I saw in the first half of the year.

How to look like a million bucks

Wed, 3 Sep 2008 07:45:00 UT

In the world of business, image counts for a lot. It may not be everything, but sometimes it's pretty darn close.

Sure, you always have to deliver, but sometimes getting a new client or closing a big deal is as dependent upon how you look to the client as it is upon how qualified you are.

First impressions of the Google Chrome web browser

Wed, 3 Sep 2008 07:30:00 UT

Yesterday saw Google�s entry into the Browser wars. Launched initially for Windows, later releases will include Mac and Linux/Unix-based software.

The SEO industry in particular has been abuzz with the launch, with many taking special time out of their day to test the new tool (Ref: Twitter � you know who you are).

However, what is the big deal?

Q&A: ITV.com�s Marc Webber on online video content

Tue, 2 Sep 2008 11:50:00 UT

Marc Webber is the head of content at ITV.com and the man in charge of developing its fast-growing broadband TV service.

Here, we ask�him about the progress the broadcaster is making with its catch-up TV and made-for-web content, as well as in developing new revenue streams like product placement.

Ad network use booming as inventories grow

Tue, 2 Sep 2008 07:45:00 UT

The US' Interactive Advertising Bureau (IAB) and Bain & Company�recently�released an interesting study showing that "the use of 'ad networks' surged from 5% of total ad impressions sold in 2006 to 30% in 2007."

10 reasons why Twitter is great for the search industry

Mon, 1 Sep 2008 09:00:00 UT

Twitter was launched back in July 2006, and many people wouldn�t have expected to remember�it even a few weeks later.

But two years on, writes Kevin Gibbons,�it�s still going from strength-to-strength and continuing to prove many of its early doubters wrong.

In-fact, in the search industry Twitter has established itself as one of the strongest and most useful tools available, with many SEOs now frequently active in the micro-blogging community.

IE8 InPrivate mode threatens online ad tracking

Mon, 1 Sep 2008 08:00:00 UT

Will the new privacy measures in IE8 spell the end for third party cookies and how can companies get around these�issues?�

Basic .htaccess tricks for SEO and convenience

Mon, 1 Sep 2008 07:45:00 UT

If your website is hosted on an Apache web server, .htaccess is a great way to create SEO-friendly URLs, take care of issues that can harm SEO and make your life as a webmaster more convenient.

Will Facebook's Engagement Advertisements engage?

Mon, 1 Sep 2008 07:30:00 UT

Facebook's ill-fated Beacon failed to successfully solve the problem that has plagued advertisers on social networks - dismal results.

In fact, it became a legal liability for some of them.

It's time to end the tagging nightmares

Fri, 29 Aug 2008 08:54:00 UT

Never has something seemingly so simple as page tagging caused so many problems.�

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly.�

The 10 most popular iPhone Apps

Fri, 29 Aug 2008 08:15:00 UT

With the iPhone 3G making its debut around the world, I thought it'd be interesting to look at the iPhone Apps that have achieved the greatest popularity so far.

Tips on email list building

Fri, 29 Aug 2008 08:00:00 UT

With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere.

Doing so�means that�those on the list�have already expressed an interest in your products or services, and�are therefore far more valuable.

Here a few tips to help you build up your list...

The Web Week in Review

Fri, 29 Aug 2008 07:45:00 UT

It�s that time of week again so without further ado, here�s what�caught Drama 2.0's attention�in the last seven days.