E-consultancy - Internet Marketing News and Blogs

The Web Week in Review - Mobile Edition

Fri, 10 Oct 2008 14:27:00 UT

I thought I'd focus on tracking what's going on in the world of mobile this week, so without further delay, here's what caught the eye of the mobile Drama 2.0.

The decline and fall of email for acquisition

Fri, 10 Oct 2008 08:00:00 UT

The use of email marketing to drive customer acquisition is in significant, and terminal,�decline.

Google Trends: a means to fast search engine traffic?

Fri, 10 Oct 2008 07:45:00 UT

There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.

Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.

E-consultancy seeks amazing US editor (NYC)

Thu, 9 Oct 2008 16:34:00 UT

E-consultancy is opening up an office in New York and we�re on the lookout for an amazing editor, to help produce some brilliant US-flavoured content.

Owls will beat the recession, ostriches won�t

Thu, 9 Oct 2008 11:27:00 UT

It seems fair to say that we can now start using the term �recession� openly, without being called pessimists. The question is: what are you going to do about it?

To find out, you only need to figure out whether you are going to be an ostrich, or an owl.

You�ve probably already guessed where I�m going with this one�

PPC roundtable briefing - impact of Google Suggest

Thu, 9 Oct 2008 09:49:00 UT

There was a lively discussion at a�E-consultancy's recent roundtable �about paid search marketing, with much of the talk predictably focusing on new services and policies from Google.

One particularly hot topic was the potential impact of Google Suggest on searchers� behaviour from a�marketer's perspective - something we've discussed before.

Google adds 'click-to-buy' links to YouTube

Thu, 9 Oct 2008 07:45:00 UT

I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs�it�is moving in the right direction.

On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by�the site's�partners.

Brands need a �search relations� strategy in times of trouble

Wed, 8 Oct 2008 12:13:00 UT

�Glass, china and reputation are easily cracked and never mended well�.

Benjamin Franklin�s words are particularly appropriate in these turbulent times, when it�s more important than ever for companies to consider every opportunity to protect and manage their hard won reputation and brand value.

But as Paul Mead writes, it is interesting to see�that one of the largest media channels -�online -�is more often than not completely neglected from a communications point of view in times of strife.�

Free roundtable briefing on affiliate marketing

Wed, 8 Oct 2008 10:47:00 UT

E-consultancy has just published its latest� Affiliate Marketing Roundtable Briefing (free to registered E-consultancy users)�which covered topics such as the attribution of commissions and the policing of affiliates.

CNN takes heat for Jobs rumor but who's really to blame?

Wed, 8 Oct 2008 09:30:00 UT

Billions of dollars in market cap. Gone. In minutes.

It wouldn't be surprising to learn of Apple shareholder heart attacks after a rumor that Apple CEO Steve Jobs suffered a massive�one resulted in a quick but rapid drop in Apple's stock price last Friday.

5 places where e-business owners can find cost savings

Wed, 8 Oct 2008 08:00:00 UT

With the global economy getting worse by the day, even those businesses that felt confident going into the downturn are getting ready to batten down the hatches as a nuclear winter sets in.

Quality not quantity with social platforms

Wed, 8 Oct 2008 07:45:00 UT

Quality in social networking can be a difficult thing to measure. Return on investment and brand placement is easy to see and measure - that is the beauty of the web - but as the online world gets more competitive, it becomes harder to operate in.

This means the quality of conversations with consumers, and not the quantity, becomes a vital aspect of a successful marketing campaign.

Q&A: Lenstore's Mitesh Patel on online marketing

Tue, 7 Oct 2008 16:43:00 UT

Lenstore.co.uk is a fast-growing etailer of contact lenses that was founded late last year.�

The company�aims to�target consumers who buy their lenses online and go to their opticians for professional care -� a trend that is apparently less prevalent in the UK than other countries, such as the US and Sweden.

We asked�director Mitesh Patel�how he is looking to�change that, as well as�where he sees the brand going.

Digital employers need to work harder to attract high flying grads

Tue, 7 Oct 2008 13:29:00 UT

This summer�s Digital Marketing Graduate Academy gave us the opportunity to meet some of the people who will be shaping our industry in years to come. But while they spent time in the classroom, what did we learn?

Google puts Yahoo deal on hold

Tue, 7 Oct 2008 07:45:00 UT

Google and Yahoo have announced that their planned search advertising deal has been put on hold while the US Department of Justice (DoJ) completes its investigation of the deal.

Previously, despite indications that the DoJ might be preparing to file an antitrust lawsuit against Google to block the deal, Google's CEO Eric Schmidt insisted that his company planned to move ahead with the arrangement�come hell or high water.

SEOmoz indexes 30 billion web pages for search marketers

Mon, 6 Oct 2008 10:43:00 UT

Kudos to Rand Fishkin and the team at SEOmoz following the announcement that they have spent a year building an index of some 30 billion web pages.

The ambitious year-long experiment should help the team provide more insight into how search engines make sense of the web. It looks pretty interesting from where we�re sitting, and we�re looking forward to playing with it.

MoneyAisle - eBay for your cash

Mon, 6 Oct 2008 08:00:00 UT

Have some extra cash lying around?

MoneyAisle, an online service currently available in the United States, wants to help you find a home for it.

Q&A: Santiago Siri of Popego

Mon, 6 Oct 2008 07:45:00 UT

Launched recently, Popego gathers together your profiles from various social media sites, and uses them to build up an 'interest profile' to recommend content to users.

We�talked to founder Santiago Siri about Popego's user experience, privacy concerns, and how the company plans to monetise the site...

11 must-have Firefox add-ons for web developers

Mon, 6 Oct 2008 07:30:00 UT

There are plenty of Firefox plugins that help make the day-to-day tasks of a web developer a little bit easier.

Here are 11 of my favorites....

The Web Week in Review - Special Economic Crisis Edition

Fri, 3 Oct 2008 07:45:00 UT

Since it was pretty difficult to ignore the chaos in the financial markets this week, I decided to devote this�installment of The Web Week in Review to the impact of the chaos on the technology sector.