E-consultancy - Internet Marketing News and Blogs

It's time to end the tagging nightmares

Fri, 29 Aug 2008 08:54:00 UT

Never has something seemingly so simple as page tagging caused so many problems.�

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly.�

The 10 most popular iPhone Apps

Fri, 29 Aug 2008 08:15:00 UT

With the iPhone 3G making its debut around the world, I thought it'd be interesting to look at the iPhone Apps that have achieved the greatest popularity so far.

Tips on email list building

Fri, 29 Aug 2008 08:00:00 UT

With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere.

Doing so�means that�those on the list�have already expressed an interest in your products or services, and�are therefore far more valuable.

Here a few tips to help you build up your list...

The Web Week in Review

Fri, 29 Aug 2008 07:45:00 UT

It�s that time of week again so without further ado, here�s what�caught Drama 2.0's attention�in the last seven days.

Q&A: BA's Chris Davies on user-generated content

Thu, 28 Aug 2008 09:28:00 UT

Here, we�quiz Chris Davies, digital marketing manager at�BA,�on the�aims behind its soon-to-launch social networking site Metrotwin.com.

We ask about the risks and rewards of user-generated content (UGC) and�how�its benefits�should be measured.�

Twitter cuts SMS in the UK

Thu, 28 Aug 2008 09:00:00 UT

Twitter founder Biz Stone isn't all that concerned with making money.

Earlier this month, he told Portfolio.com's Sam Gustin that "at this point, given that we have plenty of money in the bank, it makes a lot more sense not to distract ourselves with trying to put the finishing touches on a revenue plan."

The future challenges of online retail - delivery

Thu, 28 Aug 2008 08:45:00 UT

Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.

Initially loved for its price driven advantages, the internet was where you turned to for the �8 CD album and cheaper electronics. But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.

Online retailers still tick the convenience box in the minds of shoppers, but how can this be pushed further?

E-consultancy lands in OMMA, New York

Wed, 27 Aug 2008 11:27:00 UT

I�m excited to be back in New York next month and while I�m hoping to find some time to pop to the shops, we�re mostly there to find out more about digital marketing in the US and meet new people who work in the industry.

Six things that annoy me about newspaper websites

Wed, 27 Aug 2008 08:00:00 UT

Many of the UK's newspaper websites have been redesigned over the past year or so and, in general, most are pretty good.

However, there are still a few annoying features of these sites which can spoil the user experience and�could be improved upon.

Here is a selection...

Ning blocks popular widget provider, leaves users in the dark

Wed, 27 Aug 2008 07:50:00 UT

Ning, the social networking startup co-founded by Netscape founder Marc Andreessen, gives individuals and companies the ability to build their own social networks using the company's hosted platform.

Funded to the tune of over $100m on a half a billion valuation, Ning has been the subject of a considerable amount of hype.

Don't lose a sale

Wed, 27 Aug 2008 07:45:00 UT

A friend of mine recently purchased a new computer from a major computer brand that shall remain nameless (I�will give a hint, however - it starts with an "L" and ends with an "o").

This brand has a reputation for producing quality computers and providing quality support so her experience was quite shocking to me.

Buzz up!

Tue, 26 Aug 2008 13:50:00 UT

Yahoo just made Yahoo Buzz open to all publishers and if you run a blog or publish content online, you might want to consider adding Yahoo Buzz to your website.

Salon.com looks to turn bloggers into waiters and waitresses

Tue, 26 Aug 2008 13:48:00 UT

As I've discussed quite a bit recently, the economics of blogging are often tough for both bloggers and the operators of blogging businesses.

I've noted that many blogging businesses appear to have a real problem - the cost of producing content exceeds the revenue that they're able to generate from it.

Guardian revamps its blogs

Tue, 26 Aug 2008 13:45:00 UT

The Guardian has updated its blogs section to bring it in line with the rest of the site, while navigation and comment functionality has also been improved.

At first glance, the new design looks pretty good, but we've taken a closer look to find out more...

Why you need to know PPC to be great at SEO

Fri, 22 Aug 2008 13:28:00 UT

Andrew Girdwood wrote an article in April last year, which spoke about�why to be great at PPC you have to be good at SEO.

There are some excellent tips here, which are well worth taking a look back over, but I believe this can be applied both ways.

The Web Week in Review

Fri, 22 Aug 2008 09:45:00 UT

It was a slow news week in the world of technology as far as�I was concerned, but there were still a few stories that caught my eye.

Five outsourcing websites

Fri, 22 Aug 2008 09:35:00 UT

Outsourcing often gets a bad rap, but if your business needs to build a new website or have a brochure designed, for instance, and lacks the expertise in-house, outsourcing your project at home or abroad is often the most viable and cost-effective solution.

So where can you find qualified contractors to complete your projects? Thanks to the internet, it's never been easier to not only locate talented contractors but to get them competing for your business.

Q&A: Neil Durrant of Submission Technology on cashback sites

Fri, 22 Aug 2008 09:30:00 UT

With purse strings tightening across the UK, now seems�an especially�good time to�own a cashback and reward site.�

So we�ve posed a few questions to Neil Durrant of Submission Technology,� which has been�involved in cashback�for five years and recently bought the cashback.co.uk domain for a �substantial� sum.

We ask Neil how cashback sites could improve their offering to consumers and merchants (including the challenge of tracking), and how marketers could get more out of them.

Why bother with e-commerce?

Thu, 21 Aug 2008 16:00:00 UT

Despite the success and continued growth of e-commerce, there are�still plenty of retailers who have yet to take the plunge and sell their products or services online.��

This includes well known high street�companies like Clarks and H&M, as well as plenty of smaller retailers.

E-consultancy has put together a Beginner's Guide to E-commerce (free to download once you create a user account)�that can to be used as a starting point for retailers who want to learn more. There are some very good reasons to sell online...

Site review: Grooveshark Lite

Thu, 21 Aug 2008 07:50:00 UT

Online music community Grooveshark has recently introduced Grooveshark Lite, which lets users search for and listen to music on demand.

�

There are a number of useful music sites out there, so let's see how Grooveshark compares with Last.fm, Deezer, Imeem and other rivals....�