E-consultancy - Internet Marketing News and Blogs

How Google could lose the Viacom/YouTube lawsuit - Part I

Wed, 23 Jul 2008 12:01:00 UT

My belief that Google should be held liable for copyright infringement in Viacom's $1bn YouTube lawsuit is no secret.

With the lawsuit making headlines recently, I figured it was an appropriate time to lay out in some detail why I feel the way I do in a two-part series.

Affiliate managers speak out, need tools!

Wed, 23 Jul 2008 10:00:00 UT

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses.�

Eighty percent of you say bosses need a better understanding of (appreciation for) performance-based web marketing's raw power!� And 90% need better tools to do their job...

Is the role of the SEO dead and should PRs own natural search?

Wed, 23 Jul 2008 09:45:00 UT

I ask this controversial question for two reasons. Firstly, so many people now understand on-page SEO basics, and secondly, it has widely been accepted that PR, of the online variety, is key to building up links.

So where does this leave the SEO professional?

Web-based HTML and CSS validation tools

Wed, 23 Jul 2008 07:45:00 UT

Are you validating your website's HTML/XHTML and CSS? If not, you should be.

Q&A: Dr Dave Chaffey on Managing Digital Channels

Tue, 22 Jul 2008 12:16:00 UT

This week, we ask Dr Dave Chaffey, author of the new E-consultancy Best Practice Guide to Managing Digital Channels (published today) to�run us through�the results and insights arising from the report.

Dave is director of Marketing Insights and author of several best-selling internet marketing and e-commerce books. He was recognised in 2004 by the Chartered Institute of Marketing as one of 50 marketing gurus who �helped shape the future of marketing�.

Dave is also author of three other practical E-consultancy Best Practice Guides, including those�on search engine optimisation and website design.

Mainstream media benefits from outbound links - study

Tue, 22 Jul 2008 07:48:00 UT

David Eaves has taken a look at the linking policies of major US and UK news websites, and�found a correlation between the number of outbound links and incoming links.

This, he says, indicates that rather than taking away valuable page views,�being generous with outbound links can actually benefit�publishers by increasing the number of incoming links.

Do you know how your brand is perceived?

Mon, 21 Jul 2008 08:00:00 UT

There are a number of key services that are hot in the industry at the moment (and no, we aren�t talking Twitter or social media services here), but online reputation management must be one of the hottest.

While it is enjoying somewhat of a boom in popularity, it is something that has been talked about within the industry for quite a while. However, it is one of those unfortunate services that sits as a hybrid.

Facebook sues German rival StudiVZ

Mon, 21 Jul 2008 07:45:00 UT

Facebook has filed a lawsuit against popular German social network StudiVZ, alleging that its rival is nothing more than a "knock-off".

According to the Financial Times, "in its complaint, Facebook accused StudiVZ of copying entire portions of the site�s design."

Six open source web application testing tools

Mon, 21 Jul 2008 07:40:00 UT

If you're building a web application and have high hopes that it will be used by lots of people, one of the most important things to do before you launch it is to test how it functions under extreme conditions.

Site review: Mothercare

Fri, 18 Jul 2008 10:58:00 UT

Mothercare's online sales have risen dramatically over the past financial year. They reached a total of �85.5m, an increase of 78% on the previous year.

With this kind of performance, the company must be doing something right online, so we have decided to take a look at its website...

Q&A: Vicky Smith of Travel.co.uk

Fri, 18 Jul 2008 08:30:00 UT

Travel.co.uk is the latest entrant into the travel comparison market, having launched last week with a website that compares package holidays from some of the UK's top tour operators and travel agents.

We talked to Travel.co.uk's Marketing Manager Vicky Smith about the site...

The Web Week in Review

Fri, 18 Jul 2008 08:06:00 UT

Drama 2.0's The Web Week in the Review focuses in on big companies (and big money) this week.

Five cool podcasting tools

Fri, 18 Jul 2008 07:45:00 UT

Podcasting certainly isn't for everybody, but it has grown in popularity over the years and for good reason.

Q&A: Chris Hirst of Grey London

Thu, 17 Jul 2008 08:45:00 UT

Chris Hirst is�the managing director�of Grey London, an advertising agency�whose clients include Procter & Gamble, Toshiba and Channel 5.

We asked him about the extent to which so-called traditional advertisers�are embracing digital.

Is "community" a panacea for ailing newspapers?

Thu, 17 Jul 2008 07:45:00 UT

Through TechDirt, I stumbled upon an interesting debate that questions whether the concept of "community" as it relates to newspapers is a major part of the industry's woes - and a potential part of the solution to those woes.

How to retain inactive email subscribers

Thu, 17 Jul 2008 07:30:00 UT

Inactive subscribers are those that have not opened or clicked on an email over a certain period of time. There may be�a number of reasons for this; disinterest, spam filters, poor subject lines and more.

With some inactive subscribers, the best approach may be to remove them from your list as they can be most likely to report emails as spam. However, it�can�be useful to try and reel a few back in.

Here are some tips on dealing with inactive subscribers...

The internet's biggest problem?

Wed, 16 Jul 2008 08:30:00 UT

Winston Churchill once stated: "A lie gets halfway around the world before the truth has a chance to get its pants on."

This statement has never been truer than today. Thanks to the internet, a lie can be propagated around the world before the truth is ever discovered.

To phone or not to phone?

Wed, 16 Jul 2008 07:40:00 UT

I recently worked with a client who runs a relatively small e-commerce operation as a second business.

He lamented the fact that when he provided a phone number on his website, his sales more than doubled but the time required to run the business also more than doubled because of all the phone calls, which was not viable for him.

Ten Firefox add-ons for SEO

Wed, 16 Jul 2008 07:39:00 UT

One benefit of using Firefox is that it has a community of third party developers designing some very useful (and free) add-ons for the browser's users.

We've taken a look at some SEO-related examples....

Marketers don�t care about customers

Wed, 16 Jul 2008 07:33:00 UT

With economic slowdown in the news everyday, you could be forgiven for thinking that knowing your customer � the foundation of good marketing � is keeping marketers awake at night.

That doesn�t seem to be the case.�