E-consultancy - TV - Internet Marketing News and Blogs

Founder of UK blog network plays the blame game

Tue, 19 Aug 2008 10:28:00 UT

I discussed the economics of blogging recently, sparking a bit of debate.

And it seems for good reason. The evolution of the blogosphere as a business hasn't been easy for many of its participants.

The Web Week in Review

Fri, 15 Aug 2008 10:05:00 UT

What caught Drama 2.0's attention this week?�Find out before you leave for the weekend in the latest installment of The Web Week in Review.

The five factors of compelling content

Wed, 13 Aug 2008 07:45:00 UT

I've been involved with online content in a number of capacities. I've run my own online content ventures, consulted with people running online content businesses and obviously am a content producer myself.

Product placement and branded entertainment - too much of a good thing?

Wed, 6 Aug 2008 07:30:00 UT

Product placement and branded entertainment�are appealing to marketers for a very good reason - having your product woven into a television show, for instance, potentially offers some very compelling advantages over traditional advertising, especially in the age of the Tivo.

For consumers and advertisers, content is still king

Tue, 5 Aug 2008 08:00:00 UT

Recently, Viacom's CEO Philippe Dauman declared that content is still king. Some, myself included, never believed it had been dethroned.

The Web Week in Review

Fri, 1 Aug 2008 07:49:00 UT

This week's news was quite a hodgepodge so without delay, let's end the week with a diverse version of Drama 2.0's The Web Week in Review.

The Web Week in Review

Fri, 25 Jul 2008 08:15:00 UT

Given my�posts on Viacom's $1bn Google/YouTube lawsuit, it's no surprise that I was in a legal state of mind this week and that the news that caught my attention typically had some legal aspect to it.

How Google could lose the Viacom/YouTube lawsuit - Part II

Thu, 24 Jul 2008 12:24:00 UT

In Part I of this two-part series addressing the Viacom/YouTube lawsuit, I detailed why I think there's a reasonable likelihood that Google will be found liable for direct, contributory, and vicarious copyright infringement.

How Google could lose the Viacom/YouTube lawsuit - Part I

Wed, 23 Jul 2008 12:01:00 UT

My belief that Google should be held liable for copyright infringement in Viacom's $1bn YouTube lawsuit is no secret.

With the lawsuit making headlines recently, I figured it was an appropriate time to lay out in some detail why I feel the way I do in a two-part series.

The Web Week in Review

Fri, 18 Jul 2008 08:06:00 UT

Drama 2.0's The Web Week in the Review focuses in on big companies (and big money) this week.

Q&A: Chris Hirst of Grey London

Thu, 17 Jul 2008 08:45:00 UT

Chris Hirst is�the managing director�of Grey London, an advertising agency�whose clients include Procter & Gamble, Toshiba and Channel 5.

We asked him about the extent to which so-called traditional advertisers�are embracing digital.

Does on-demand content lead to on-demand advertising?

Thu, 10 Jul 2008 09:01:00 UT

For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.

In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?

BBC iPlayer revamp improves usability

Mon, 30 Jun 2008 10:51:00 UT

It's only around six months since the iPlayer was launched, but the BBC has introduced a new beta version�that aims to be more user-friendly.

Bubble 1.0 survivor Tickle can't survive Bubble 2.0

Tue, 10 Jun 2008 08:00:00 UT

Tickle, a " leading interpersonal media company, providing self-discovery, and social networking services to more than 17 million active members in its community worldwide ," has an interesting history.

Founded in 1999, it survived Bubble 1.0, turned a profit in 2002 and was acquired by Monster in 2004 for a combination of cash, stock and earn-outs.

The Web Week in Review - Money Edition

Fri, 6 Jun 2008 08:00:00 UT

Drama 2.0 has his mind on his money and his money on his mind more than usual lately, so this week's installment of The Web Week in Review is focused on cold hard cash - who's making it and who isn't.

The Web Week in Review

Fri, 30 May 2008 14:46:00 UT

The news that captured my attention this week took a big media slant...

ITV improves video player usability

Tue, 13 May 2008 13:00:00 UT

We recently compared ITV's online video player to the BBC's iPlayer, finding that the ITV offering was far less usable than its rival.

ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...

Social media's inconvenient truth

Mon, 21 Apr 2008 07:45:00 UT

Social media, in some forms, is quite popular. One need only look at the rise of social networks such as MySpace and Facebook to recognize this.

But there's an inconvenient truth that proponents of these sites tend to ignore - the average person just doesn't have the ability to participate fully in social media.

Q&A: Channel 4�s Matt Locke on cross-platform commissioning

Tue, 15 Apr 2008 10:31:00 UT

Last year, Channel 4 Education announced it was ditching much of its TV output and devoting its �6m budget to �high risk� cross-platform projects that could more effectively engage youngsters.

With more and more teenagers spurning traditional media, we asked the broadcaster�s commissioning editor Matt Locke about how it�is planning to�reach them through digital services.

He tells us if production houses are ready to fulfill its objectives and how Channel 4 is rethinking its focus towards metrics and measurement. Amen to that.

The Web Week in Review

Fri, 11 Apr 2008 07:30:00 UT

Are you as tired of the Microsoft-Yahoo news as I am? I hope that I will soon be able to include an article about a finalized buyout in an upcoming Web Week in Review episode just so that I can call the nightmare over.

That said, I had to include one Microsoft-Yahoo news article in this week's Web Week in Review.