E-consultancy - Widgets - Internet Marketing News and Blogs

Wither widgets?

Thu, 4 Sep 2008 07:45:00 UT

It wasn't too long ago that we were told widgets were the marketer's recession survival tool and that Facebook's application platform, which allows developers to build widgets for�the social network's�users, heralded the ushering in of another "new economy."

My how quickly times change.

Q&A: ITV.com�s Marc Webber on online video content

Tue, 2 Sep 2008 11:50:00 UT

Marc Webber is the head of content at ITV.com and the man in charge of developing its fast-growing broadband TV service.

Here, we ask�him about the progress the broadcaster is making with its catch-up TV and made-for-web content, as well as in developing new revenue streams like product placement.

Will Facebook's Engagement Advertisements engage?

Mon, 1 Sep 2008 07:30:00 UT

Facebook's ill-fated Beacon failed to successfully solve the problem that has plagued advertisers on social networks - dismal results.

In fact, it became a legal liability for some of them.

Ning blocks popular widget provider, leaves users in the dark

Wed, 27 Aug 2008 07:50:00 UT

Ning, the social networking startup co-founded by Netscape founder Marc Andreessen, gives individuals and companies the ability to build their own social networks using the company's hosted platform.

Funded to the tune of over $100m on a half a billion valuation, Ning has been the subject of a considerable amount of hype.

The Web Week in Review

Fri, 22 Aug 2008 09:45:00 UT

It was a slow news week in the world of technology as far as�I was concerned, but there were still a few stories that caught my eye.

When third-party code takes your site down

Wed, 6 Aug 2008 07:45:00 UT

Some very popular websites learned the hard way this past weekend that placing third-party code in your website's pages is a liability.

Pictures from the E-consultancy Digital Sail event

Mon, 7 Jul 2008 12:02:00 UT

E-consultancy�s first Digital Sail Regatta took place last week, with seven yachts and one rib commandeered by some of the UK internet industry�s saltiest dogs.

25 useful Wordpress plugins for bloggers

Thu, 19 Jun 2008 11:37:00 UT

Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.

We've put together a list of some of the most useful plugins for Wordpress...

Doritos invites user-generated TV ad

Wed, 7 May 2008 10:55:00 UT

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

Are widgets the marketer's recession survival tool?

Tue, 29 Apr 2008 07:55:00 UT

Yesterday, one of my readers pointed me in the direction of a TechCrunch guest post by Mike Jones.

Jones was CEO of Userplane, "a communications widget provider" which was acquired by AOL in 2006. He is now a Senior VP at AOL.

LinkedIn gets a new homepage

Thu, 28 Feb 2008 11:55:00 UT

Professional social network LinkedIn has�launched a series of changes to its homepage and�added a new system of navigation.

Random House's Ros Lawler on widgets and Web 2.0

Tue, 19 Feb 2008 14:01:00 UT

Publishing group Random House is set to launch a widget programme next month in a bid to mine the long tail of the online book market.

The move is the latest form of digital content to be developed by the company as it seeks to extend the reach of its products.

We caught up with digital marketing and publicity manager Ros Lawler to ask about the scheme, as well as the company's�other online marketing ideas.

Five bad web advertising techniques

Fri, 11 Jan 2008 14:06:00 UT

Despite a number of surveys that have shown exactly what web users think of pop-ups and other intrusive advertising techniques, advertisers and publishers persist in using these ads.

For instance, The Times, Guardian, and Telegraph all allow either pop-ups or overlays on their websites, which can have a negative impact on the user experience. It's amazing that we still see so much of this sort of thing, in 2008.

BBC tries out new Web 2.0 homepage

Mon, 17 Dec 2007 13:15:00 UT

The BBC has launched a redesign of its homepage, adding all kinds of zeitgeisty Web 2.0 features, as well as allowing users to customise the site.

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Facebook responds to OpenSocial

Fri, 14 Dec 2007 11:23:00 UT

Facebook is to make its developer platform available to other social networks, allowing brands to port apps to other sites that adopt the same standards.

The move forms a response to Google's OpenSocial project, which aims to create a common standard for developing and delivering social network apps.

Bebo readies third party app platform

Wed, 12 Dec 2007 11:36:00 UT

Bebo�is reportedly set to�become the latest social network to open up its development platform to third parties.

According to Mashable,�the new platform will be launched tomorrow and will apparently be compatible�in some way with�Facebook, allowing developers to port their applications to Bebo.

2007's best and worst social media campaigns?

Tue, 4 Dec 2007 14:23:00 UT

Calling all social media heroes! Are you fed up seeing the same old chestnuts trotted out as examples of great social media campaigns?

Is the blog sidebar dead?

Mon, 26 Nov 2007 15:03:00 UT

Thord Daniel Hedengren has written a series of posts�that argue blog sidebars are being rendered useless by widget clutter.

He takes a look at things bloggers should and should not be doing with�this valuable but often "wasted"�inventory.

Here are Thord's tips...

Social Media: simple advice and future-gazing

Wed, 7 Nov 2007 11:45:00 UT

Right, time to challenge my attention span, concentrate and share some thoughts about our Harnessing the Power of Social Media event last week.

Thoughts from our social media session

Mon, 5 Nov 2007 15:16:00 UT

So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...