E-consultancy - Podcasts - Internet Marketing News and Blogs

Another hyped Web 2.0 startup bites the dust

Tue, 29 Jul 2008 07:45:00 UT

In February, online video startup Revver, which had raised just under $13m in venture capital funding, was sold for an amount reportedly in the "low single digit millions".

It had previously been shopping itself for a rumored $300,000 to $500,000.

Five cool podcasting tools

Fri, 18 Jul 2008 07:45:00 UT

Podcasting certainly isn't for everybody, but it has grown in popularity over the years and for good reason.

Does on-demand content lead to on-demand advertising?

Thu, 10 Jul 2008 09:01:00 UT

For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.

In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?

Big Media to web firms - all your money belongs to us

Wed, 6 Feb 2008 13:00:00 UT

Big Media's checkmate over many of the internet companies that were supposed to put it out of business has been inevitable.

But that inevitability is just now becoming clear to some internet idealogues as they recover from their kool aid-induced stupours.

As such, I thought it'd be worthwhile to look at three recent stories that exemplify how Big Media is slowly but surely starting to demonstrate its strength over many supposed internet threats.

The big CPM squeeze

Tue, 5 Feb 2008 10:00:00 UT

With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.

The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.

B2B journalists turn to blogs for info

Fri, 9 Nov 2007 08:07:00 UT

The NUJ may think that Web 2.0 is "rubbish ", but�B2B journalists are increasingly turning to blogs and other�forms of�online media�for information and ideas, according to a new survey.

It found that 80%�would use�blogs as primary or secondary sources, while many use podcasts and RSS feeds for inspiration.

FeedBurner drops charges for pro services

Wed, 4 Jul 2007 15:39:00 UT

RSS feed management service FeedBurner is abolishing charges for two of its premium features, now that it is owned by Google.

TotalStats and MyBrand, which give users extended data and on-site feed URLs, were previously available under FeedBurner's PRO package at a cost of between $3 and $14.

CNN.com to revamp news site

Tue, 26 Jun 2007 16:58:00 UT

CNN is planning to relaunch its main news site in July with a major redesign and a number of Web 2.0 features,�extending the site's�choice of�video and�user-generated content.

Technorati gets a facelift

Wed, 23 May 2007 11:33:00 UT

Technorati has announced a major revamp of its site, shifting its focus from blog searches to video content, photos, podcasts and music.

�

BT launches MySpace for SMEs

Mon, 26 Mar 2007 08:00:00 UT

BT has launched an online service that helps small businesses use social media tools like blogs and podcasts in their company marketing.

BT Tradespace is pitched as taking "a giant leap forward in digital marketing", encouraging users to "join a fast-growing community of buyers and sellers in your specific business area".

Podcasting audience grows by 18%

Fri, 23 Mar 2007 11:45:00 UT

Figures from Edison Media Research suggest the audience for podcasting is on the rise, and that general awareness of the medium is growing rapidly.

The stats, which�were originally presented at the Corporate Podcasting Summit in London, show that awareness of podcasting grew by 70%, while actual use increased by only 18%.

Podvertising to grow despite few listeners

Fri, 23 Feb 2007 08:25:00 UT

In-podcast advertising is set to grow to over five times its current value by 2011, according to a new report.

An eMarketer study forecast US advertising spend targeted toward podcasts will reach $240m by 2008 and $400m by 2011. That is despite pessimism over the popularity of podcasts amongst audiences.

Podcast suite Odeo goes up for sale

Tue, 20 Feb 2007 09:00:00 UT

Web-based podcasting application Odeo has been put up for sale, just months after founder Evan Williams led a management buy-out of�the project from investors.

Williams wrote: "We've put too much into Odeo to want to see it fade away. And it still has tons of potential. But we're not improving it fast enough."

Startup silenced - Talkr up for sale

Wed, 17 Jan 2007 13:19:00 UT

Talkr, a text-to-speech web service that lets readers listen to written blog posts, has put itself up for sale after failing to turn a profit in two years.

Founder Chris Brooks revealed that 2,173 bloggers had bought into the service but that only 1,179 of them had agreed to accept audio advertising in the posts�that Talkr converts.

Podcast directory Pluggd raises $1.65m

Fri, 8 Dec 2006 10:33:00 UT

Pluggd, a Seattle based startup,�has raised $1.65m in funding from Intel and angel investors to help it start distributing its technology.

Pluggd is a podcast directory, but what makes it special is�its �HearHere� technology, which�allows users to search within audio internet programming to find the segments they want.

Interview with the producers of BBC Backstage

Tue, 28 Nov 2006 13:57:00 UT

Ian Forrester and Matthew Cashmore�of BBC Backstage, the Beeb's developer network,�talked to us about the challenges and opportunities of opening up your data to third parties.

Podcasts failing to catch on?

Mon, 27 Nov 2006 12:56:00 UT

Although adoption of podcasts is on the up, very few web users are regular listeners,�according to a new survey.

Research�by the Pew Internet and American Life Project found 12% of US�internet users�had downloaded a podcast, a rise�from 7%�in February.

Interview with AllPeers founders Cedric Maloux and Matt Gertner

Wed, 15 Nov 2006 13:44:00 UT

Skype founder Niklas Zennstr�m recently named AllPeers among Europe�s four most innovative tech start-ups - and you can't really argue with him.

Launched at the end of August after four years of development work, AllPeers� private P2P platform allows users to share videos, photos, webpages and other paraphernalia with their family and friends.

But next year, it also�intends to expand�its technology to allow files to be shared publicly, and to offer content creators a chance�to earn money�through micro-payments, rather than through advertising.

We met up with CEO Cedric Maloux and CTO Matt Gertner to find out more.

Young people behind surge in online music sales

Thu, 9 Nov 2006 13:11:00 UT

A new Nielsen//NetRatings report has revealed that young people are the biggest spenders when it comes to online content, with the 16-24 year old age group leading the way.

Overall, UK internet users currently spend an average of �3 a month on downloading content, with videos taking 43% of the market.

Audible�s losses grow, rolls out new marketing plans

Fri, 3 Nov 2006 11:28:00 UT

Podcasting company Audible has reported widening losses in Q3, despite turning a profit at its UK subsidiary and seeing growth in subscribers.