Flash Video, popularized by YouTube, offers an ideal, user-friendly way to deliver that video content.

We've taken a look at to see what improvements (if any) have been made...

As with Last.fm, it aims to provide users with recommendations based on their preferences and listening habits, but is it as good?

ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...

We asked the former Google exec about the challenges of monetising user generated content and how she is planning to build up the site's appeal to users and brands.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

That said, I had to include one Microsoft-Yahoo news article in this week's Web Week in Review.

One of its clips reached the site’s list of Top 20 most clicked on videos in its category, attracting more than 40,000 views. But although it helped generate awareness and feedback, it did not drive many referrals.

Here, head of brand advertising Rob Merrington tells us about what EDF learned from the campaign and the role digital will play as in the run up to its Olympics sponsorship in 2012.

But although video interviews can be a quick win, getting them right can be more difficult than you would think. We asked for a few pointers from James Smart, who makes corporate videos for ChannelAdvisor, Honda Racing and KPMG, among others.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com  

I seem to be noticing this a lot more recently, and it isn't limited to low rent websites or brands. A bunch of well-respected sites regularly allow this, despite the fact that it makes visitors aim for the Back button.

Entertainment Media Research's 2008 survey (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.