E-consultancy - Research - Internet Marketing News and Blogs

The Web Week in Review

Fri, 4 Jul 2008 08:00:00 UT

From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.

Mobile roundtable - best practice debate wide open

Wed, 2 Jul 2008 10:20:00 UT

Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .

And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don�t think was necessarily settled.

Survey: online retailers bullish despite economic woes

Wed, 2 Jul 2008 08:15:00 UT

Consumers may be feeling less-than-confident due to worsening economic conditions, but online retailers still have swagger in their step.

Adding white papers and case studies to your website

Wed, 2 Jul 2008 07:30:00 UT

If you run a business that provides information to prospective customers through a website, you may want to consider offering downloadable white papers or case studies.

comScore: Facebook surpasses MySpace

Wed, 25 Jun 2008 07:45:00 UT

According to comScore, Facebook has overtaken MySpace as the world's most visited social network.

The Web Week in Review

Fri, 20 Jun 2008 08:30:00 UT

Everybody's working for the weekend and The Web Week in Review signals that the weekend is upon us.

So without further ado, here are the stories that I found interesting this past week.

Is the internet making us stupid?

Tue, 17 Jun 2008 07:45:00 UT

Nick Carr is no stranger to the provocative when it comes to technology.

His 2003 Harvard Business Review article "Why IT Doesn't Matter Anymore" suggested that information technology was becoming ubiquitous and no longer provided a competitive advantage, despite the fact that it would still consume considerable investment.

Best Buy reaches out to Hispanics online

Mon, 16 Jun 2008 08:15:00 UT

The�purchasing power�of Hispanic consumers�in the United States is significant - more than $700bn annually. Some anticipate that this number will grow to well over $1trn by 2012.

As would be expected given these numbers, reaching out to Hispanic consumers is fast becoming seen as a necessity for many offline businesses.

But Hispanics also represent the fastest growing group in the United States when it comes to internet usage, meaning that reaching out to them online may become increasingly important for online retailers.

Online customers care about customer care � do you?

Thu, 22 May 2008 06:00:00 UT

We have all walked away from a supplier because�it has�failed to provide the level of care we expect.

New research shows the growing importance of customer care and the role that the internet plays.

Seurat�s lesson for marketers

Tue, 20 May 2008 08:30:00 UT

It seems that many marketers still struggle to build a rich picture of their customers.�

They could do worse than study the works of Georges Seurat, the famous French impressionist painter of the 19th century, whose techniques have interesting lessons for today�s 21st century marketers.�

The Web Week in Review

Fri, 25 Apr 2008 08:09:00 UT

Most of the news that caught Drama 2.0's attention this week was primarily filled with drama in one form or another.

The Web Week in Review

Fri, 18 Apr 2008 08:24:00 UT

This week's The Web Week in Review is a hodgepodge of news.

5 ways to beat the SEO competition in Google

Wed, 9 Apr 2008 16:29:00 UT

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines,�I suggest following these five steps:

Three practical tips for improving your email marketing

Thu, 20 Mar 2008 13:52:00 UT

Get email marketing right and it can deliver huge revenues for a very low cost.

Get it wrong and you are simply wasting your time, annoying your customers and damaging your brand. Here are 3 practical tips.

The democratisation of news media - another Web 2.0 myth

Tue, 18 Mar 2008 08:45:00 UT

The Web 2.0 community has been a potent purveyor of myth . One of the myths that Web 2.0's most ardent kool aid drinkers have promoted is that the world of news media has been democratised.

Firms still ignoring customers' emails

Tue, 18 Mar 2008 08:20:00 UT

Transversal has come out with another report showing the dire performance of many UK firms when responding to customers� emails.

In its third annual Multi-channel Customer Service Study, released this week, the company tested 100 leading organisations by sending them routine questions by email.

Less than half (46%) answered those questions �adequately� and the average time they took to respond was almost two days (46 hours).

The last mile - a rant about delivery

Mon, 17 Mar 2008 08:45:00 UT

Call me old fashioned if you will, but I still believe in the premise that when a customer places an order online, they should receive their goods within the timeframe highlighted by the retailer. Or better still, they should actually receive their order at all!

How about really stretching it and offering the customer the opportunity to choose a convenient delivery method and time?

Can offline marketing and advertising help you save money in digital marketing?

Sat, 15 Mar 2008 20:07:00 UT

We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, or catalogues, drive online sales.

But do you know of any examples where the cost of offline marketing or advertising has been more than offset by the savings in the online marketing?

Social networks 'could become content platforms'

Mon, 10 Mar 2008 12:31:00 UT

One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey.

Entertainment Media Research's 2008 survey (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.

Mobile advertising research � analysts� forecasts

Fri, 7 Mar 2008 14:26:00 UT

Mobile advertising is going to be big. Really big. Or at least that�s what the analysts are clamouring to tell us, with a succession of bullish forecasts having been released since the dawn of time. And they keep on coming.