E-consultancy - Murdoch - Internet Marketing News and Blogs

Newspapers battle each other for advertisers, could online publishers do the same?

Wed, 26 Nov 2008 10:30:00 UT

Bloomberg.com published an interesting article last Friday that highlights just how competitive it's getting in the newspaper world as newspapers struggle to not only survive the woes of their industry, but struggle to survive a tough economic environment.

Site review: Sky Shopping

Mon, 17 Nov 2008 09:00:00 UT

Launched last week, Sky Shopping is a price comparison site displaying products from retailers including M&S, John Lewis and Comet.

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There are already plenty of shopping comparison sites out there, so is this one any different?

Facebook music - sweet song of success or final ballad of failure?

Thu, 30 Oct 2008 08:45:00 UT

The New York Post recently reported that Facebook, perhaps spurred on by the launch of MySpace Music, is now serious about pursuing a music service of its own.

Q&A: Daniel Lee of Globrix.com

Thu, 23 Oct 2008 08:00:00 UT

Globrix is a property search engine�that was launched earlier this year, backed by News International.

I looked at the site a few weeks ago, and was impressed by�its simple, stripped-down user�interface, as well as the number of listings.

Here, we talk to Globrix CEO Daniel Lee about the online property market and where he sees the site heading...

MySpace launches MyAds, but will it work?

Mon, 13 Oct 2008 15:25:00 UT

MySpace has unveiled �MyAds� to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.

The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?

As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn�t work in Google Chrome).

MySpace Music sings a disappointing tune

Tue, 30 Sep 2008 07:45:00 UT

The�unveiling of�MySpace Music last week was eagerly anticipated and was notable because�the site�managed to launch with all four major record labels as joint venture partners.

But as a product, does MySpace Music live up to its promise? I decided to give it a test drive to find out.

BusinessWeek's Business Exchange: putting Web 2.0 in its proper place

Wed, 24 Sep 2008 16:04:00 UT

In a post more than a year ago, I discussed the commoditization of social networks.

Site review: property search engine Globrix

Thu, 18 Sep 2008 10:09:00 UT

Launched earlier this year, Globrix is a property search engine which claims to have nearly every property on the market in the UK listed on its site.

Rather than charging estate agents a fee, as sites like Rightmove do, Globrix scrapes listings from estate agents' websites, hoping to make the site more comprehensive than its rivals.

Google turns 10

Mon, 8 Sep 2008 07:30:00 UT

This weekend, Google celebrated its 10th birthday.

In September 1998, armed with $100,000 in seed money, Stanford graduate students Sergey Brin and Larry Page began a journey that a decade later has seen the development of a $150bn company that employs more than 20,000 people.

The first half of 2008: the internet economy in review

Wed, 3 Sep 2008 07:50:00 UT

With the first half of 2008 solidly behind us, I thought it'd be worthwhile to look back at some of the general trends established in the internet economy. After all, it's hard to know where you're going if you don't know where you've been.

What follows are the most important trends I saw in the first half of the year.

The Web Week in Review

Fri, 22 Aug 2008 09:45:00 UT

It was a slow news week in the world of technology as far as�I was concerned, but there were still a few stories that caught my eye.

The Web Week in Review

Fri, 1 Aug 2008 07:49:00 UT

This week's news was quite a hodgepodge so without delay, let's end the week with a diverse version of Drama 2.0's The Web Week in Review.

The Web Week in Review

Fri, 25 Jul 2008 08:15:00 UT

Given my�posts on Viacom's $1bn Google/YouTube lawsuit, it's no surprise that I was in a legal state of mind this week and that the news that caught my attention typically had some legal aspect to it.

The Web Week in Review

Fri, 4 Jul 2008 08:00:00 UT

From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.

Site review: Sky News beta

Fri, 27 Jun 2008 15:43:00 UT

Sky News is in the process of updating its website.�It currently has a new beta site running alongside the old one.

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It has a bigger, bolder look, but is it an improvement on the old version?�

Are virtual goods the solution to the social network monetization conundrum?

Tue, 24 Jun 2008 07:45:00 UT

The troubles popular social networks have experienced in monetizing their vast audiences are well-known.

But one of the ironies of troubled economic times - like we're facing now - is that the paper money so popular when times are good starts to play second fiddle to cold hard cash.

MySpace gets a revamp

Fri, 20 Jun 2008 07:55:00 UT

Social network MySpace unveiled the first stage of its redesign yesterday, starting with a new look�for the homepage.

Having been one of the more cluttered sites around, MySpace was certainly due for a revamp. So has it improved?

The Web Week in Review - Money Edition

Fri, 6 Jun 2008 08:00:00 UT

Drama 2.0 has his mind on his money and his money on his mind more than usual lately, so this week's installment of The Web Week in Review is focused on cold hard cash - who's making it and who isn't.

Understatement of the Year: AOL "may have overpaid" for Bebo

Mon, 2 Jun 2008 10:31:00 UT

We have a winner for Drama 2.0's Understatement of the Year Award.

The Web Week in Review

Fri, 30 May 2008 14:46:00 UT

The news that captured my attention this week took a big media slant...