E-consultancy - Utilities and Energy - Internet Marketing News and Blogs

Did Exxon Mobil get 'brand jacked' or did Twitter users get 'punk'd'?

Tue, 12 Aug 2008 07:45:00 UT

Did you know that Exxon Mobil has "supported local NGOs in Angola and Indonesia to develop their capacity to effectively partner with multinational companies"?

Or that "Exxon Mobil has spent over $13m in the Save The Tiger Fund since 1992"?

Email Marketing: Making Bacn not Spam

Tue, 4 Dec 2007 13:18:00 UT

Dela Quist looks at�why 40% of subscribers to an email database may not open a single message they are sent for�six months or more.

He�says this is not necessarily a bad thing as they are �unemotionally subscribed� � they still want to receive messages from you but are not in a position to take up your offer today.

Online ad spending up 40%, overtakes direct mail

Tue, 2 Oct 2007 09:39:00 UT

The IAB�s online ad spending figures for the first half of the year are out, and show a gain of 41.3% to a half-year record of �1.33bn.

Online now accounts for just under 15% of the total ad market in the UK and could reach �2.75bn this year, according to the group.

It passed �2bn for the first time last year.

Google plugs in green car initiative

Tue, 19 Jun 2007 10:00:00 UT

Google has announced a philanthropic initiative aimed at reducing carbon emissions by popularising electric-powered cars.

Part of the google.org philanthropy project, RechargeIT is offering $1m to think-tanks looking at ways to drive up use of electric and hybrid vehicles.

Govt 'must act' to ensure super-fast broadband

Mon, 16 Apr 2007 08:25:00 UT

The UK government must do more to ensure consumers get broadband well in excess of the speeds offered by today's packages, according to a telecoms advisory group.

Although 50% of all adults live in a home with 'broadband', according to a recent Ofcom report, the Broadband Stakeholders Group�warned that current speeds will be too slow to handle the requirements of the most bandwidth-hungry businesses by 2012.

Understanding different types of keyphrases for PPC success

Wed, 15 Nov 2006 18:19:00 UT

The majority of search queries consist of more than word -�over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.

Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.

If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.

Figuring this out can�make a big difference to your return on investment from PPC campaigns...

Survey shows dissatisfaction with broadband providers

Tue, 14 Nov 2006 13:39:00 UT

Despite falling broadband prices, customers' satisfaction with their broadband service providers has fallen by 9% over the last year.

In a YouGov survey of more than 11,000 broadband customers, conducted for uSwitch, Orange and TalkTalk were both rated bottom for the services they offered, even though both launched �free broadband� packages this year.

Accessibility - are 'trustmarks' the answer?

Mon, 30 Oct 2006 15:14:00 UT

Accessibility group Segala�s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award �trustmarks� to accessible websites.

Opinion - Search paths to success

Wed, 25 Oct 2006 13:30:00 UT

By Andrew Hood, Lynchpin Managing Director

The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.

London business blogging event � last call

Mon, 23 Oct 2006 17:35:00 UT

So we�re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.

California sun to power third of Googleplex

Tue, 17 Oct 2006 11:53:00 UT

The world's biggest search engine is set to become America's biggest solar energy-producing office space when it begins converting its headquarters into a massive solar electricity park next month.

Telecoms companies criticised for poor online customer service

Mon, 9 Oct 2006 13:31:00 UT

New research has shown that online companies need to dramatically improve their customer service and offer more help to customers on their sites. Telecoms providers came off worst in the survey, with banking websites the best performers.

The survey, by eService provider Transversal, has revealed that customers often face waits of up to 2-3 days for their emails to be answered, a situation which is exacerbated by the lack of online help offered by some websites. Some 60% of customer emails are generated by the lack of available information on websites.