Tying in rather neatly with Chris Lake’s blog post a couple of weeks ago, 20 ways to delight your customers in 2009, last week saw E.Factor hosting their Measuring Success event.

E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.

As reported by the Association of Online Publishers UK, the study, which is entitled "Return on Attention," found that 70% of users "admitted to spending hours sifting through unwanted or irrelevant information."

Firstly, don’t wait for your university to catch up. Asking some questions to your lecturers might help the students of the future, but I doubt it will help you in the near term. You’re going to have to figure this out for yourself.

Thankfully there is a wealth of information available to help you do this, as well as some fantastic support networks. Employers will admire your gumption.

The results are generated by the company's Click Fraud Index, which collects data from over 4,500 advertisers and agencies.

Previously, despite indications that the DoJ might be preparing to file an antitrust lawsuit against Google to block the deal, Google's CEO Eric Schmidt insisted that his company planned to move ahead with the arrangement come hell or high water.

The ambitious year-long experiment should help the team provide more insight into how search engines make sense of the web. It looks pretty interesting from where we’re sitting, and we’re looking forward to playing with it.

CEO Jerry Yang and other board members aren't very popular. And in what essentially amounts to an admission that it simply can't compete in certain areas, Yahoo is planning to turn over part of its search advertising business to Google.

This week's Web Week in Review has to touch on the financial crisis but there were other tech-only stories that did manage to make it onto my radar.